The actual fibre content of the sweater is inconsistent with the label. H&M revisits the “black list”

The quality supervision department of Shanghai recently conducted special supervision and spot checks on the quality of wool knitwear produced and sold in Shanghai. The quality of well-known brands including H&M was unqualified. A reporter survey found that H&M has been on the “black list” of garment quality for two consecutive years.

Following the sampling test conducted by the quality supervision department of Shanghai in July 2010 that the pH value of a H&M knitted casual top was unqualified, this year the brand once again climbed the “black list” due to the inconsistency between the measured results of a knitted sweater's fiber content item and the product labeling. .

And H&M's “falling horses” in the fiber content project include well-known brands Capodino wool knitwear and ARROW sweaters.

The quality supervision department reminds consumers that when shopping for textile and apparel products, they should pay attention to whether the model and washing instructions on the clothes are correct, whether they are consistent with the logo, and whether the fiber content of the clothes is the same as that introduced by the clerk. Second, to identify the composition of clothing, learn to simply identify the method of fiber. When there are doubts about the quality of products or products that sellers recommend to use new materials and new techniques as selling points, consumers can consult relevant inspection agencies to avoid being deceived.

According to the data, H&M, a fast-fashion brand from Sweden, has been rapidly expanding in the apparel market, especially in the Chinese market, due to its price advantage and rapidly updated styles, and has caused an impact on Chinese local apparel brands. H&M's number of new stores in China reached 24 in 2011, and H&M officials previously admitted that China will be the market where H&M opened the most new stores in 2012.