Wen Zhaolun from underwear brand Arctic rookie spokesman to the person responsible

Recently, the domestic underwear leading brand Arctic rookie and Hong Kong famous star Wen Zhaolun jointly held a press conference in Wenzhou. Wen Si Lun formally participated in the Arctic rookie, as its shareholders, and served as vice chairman, involved in the development and operation of Arctic rookie, promoted by the spokesman to the responsible person.

Arctic rookie in Wenzhou Shun Shusheng Hotel held a grand "from spokesman to responsible person - Wen Jialun shares Arctic rookie and served as vice chairman" press conference. Wenzhou city government leaders, industry leaders and major domestic television stations, newspapers, portals and other media about 400 people attended the conference.

Conference site, Wen Jialun formally announced to the media its participation in the Arctic rookie, and served as chairman, participate in the development and operation of Arctic rookie, and actively contribute to the development of Arctic rookie. At the same time, he also talked affectionately with the North Pole rookie way of feeling, since 2004 as his spokesman for the North Pole rookie since the Arctic rookie has established a profound friendship, both from the boss and his personal relationship, or business, Brand and his feelings, etc., are all hidden complex friendship. Arctic rookie's warm culture and innovative ideas, in line with Wen Zhaolun personal positioning. "Two warm complex", it is to let him Wenzhou, the North Pole rookie love. His years of cooperation with Arctic rookies, although misunderstandings and lawsuits occurred during that period, the cooperation between them has been further strengthened after the misunderstanding. Wen Zhaolun said that the participation of the Arctic rookie, both have such a common aspiration and hit it off, but also let him from a single image spokesman promoted to the brand owner. He will really start representing the business, representing the brand. Next, the Arctic rookie's relevant information, news and so on will be speeched by him. At the same time, he will also actively carry out charity activities or charity activities on behalf of the enterprises and contribute to the disadvantaged groups, disaster-stricken areas, education, welfare and so on.

At the press conference, Ni Xue-ning, chairman of the Arctic rookie, expressed his gratitude for Wen Zhaolong's strong support for the Arctic rookie in recent years. Wen Si Lun join Arctic rookie, will be more encourage and enhance the healthy development of enterprises, brands, enhance corporate culture and social responsibility, and will work together for the development of the Arctic rookie. Ni Xue Shan said that in the future Arctic rookie from a single underwear brand business strategy to the development of knitted products as one of the "knitted home life Museum" concept of the model, but also embodies the Arctic rookie enterprises to enhance and enhance the culture, and hope that through The intrinsic improvement of enterprises and the joining of Wen Zhaolun bring new opportunities to the development of arctic rookie. At the same time, Arctic rookie will also implement the product diversification, human services, technology modernization, scientific management and other strategic directions, the establishment of "functional apparel R & D center" to develop functional apparel to enhance the scientific and technological products. The establishment of the center has been supported by relevant government departments and the content of the 3 + 1 model of the Arctic rookie "Home Living Pavilion" has also been fully enhanced. In addition, the first two Arctic rookie "home life Museum" also opened in the city on the same day in Wenzhou.