Shenzhen to spend 6 million to build women's conference

One day in 2006, on the Gobi Desert, the most difficult part of the Tang Dynasty Xuan-tao Western Paradise, was a place where even birds could not live. Suddenly, however, a glamorous and fashionable girl with a beautiful clothes walked hard in the desert A woman named Zheng Zhen, who appeared in the desert, is the owner of a clothing business in Shenzhen. She had walked for three days on the deserted Gobi. In her own words, the entire surface seemed to have the feeling of a flaming fire, and at that moment I felt I could no longer breathe. Just go, let yourself die again. Let yourself die again? Life is alive, joys and sorrows are inevitable, what happened in the end, so she flew away from Shenzhen thousands of miles away to find the dead alive? In fact, all this only from A dress conference. This is a grand fashion women's conference held in Shenzhen Donghu Hotel. The publisher is Zheng Zhen. This $ 6 million build conference devoted all her dreams. Stand, everyone felt really beautiful, the model as soon as I felt amazing feeling of clothes, so beautiful. This unique conference, attracted the attention of countless orderrs, watching the audience gathered hundreds of ordering firms, Zheng Zhen know that they have made a lot of money came. However, the second day, that is, when the order will be, when Zheng Zhen entered the ordering venue with confidence, the situation suddenly reversed. As soon as I arrived, I saw few people. Yesterday, the crowded venue, today the sparsely came to such a few people? Is to inform the wrong time? Or dealer what happened? Zheng Zhen suddenly emerge a cold sweat, quickly let employees ask the front desk. Check out the guest has been checked out. At that time, Zheng Zhen head was blindfolded. Playing a few phone calls, the guests said that our product style positioning deviation, do not want to cooperate with us. For several days, Zheng Zhen has received a statement of the dealers across the country to terminate the contract. Looked at the immediate lifting of the statement, Zheng Zhen heart is cold, the dealer gone, overnight, more than 600 million women's fashion has become a pile of rubbish! She shut himself in the car, purposeless wandering in Shenzhen. Do not know where to go, do not want to go home, do not want to see friends, wandering alone, driving a car with no purpose to open to go, I think in the car is the safest, the car Everyone does not know where I am, and even at this moment I do not know whether I am in Shennan Boulevard or in Beihuan Boulevard, and I sometimes wander in that kind of empty space. A strong sense of frustration Zheng Zhen temporarily unacceptable, seven-year situation she like riding a roller coaster, from the peak fell to the bottom, ten years of hard work, and now the loss of six million overnight tonight, such a big psychological drop to Who can not stand ah. Seven days of high temperature and heat, Zheng Zhen feel almost going to stand up, Zheng Zhen dragged the body to be baked with a step by step crawl in the Gobi. In fact, such a departure is not the first time, ten years ago, that time away, that is the real sadness than death. The idea at that time was to say that I wanted to be a rich woman. I wanted to be rich and rich. I must pay no hefty price and work hard. That is to say, I must go out of my way and live a way. I made a great deal of determination and will never return to this land if I have nothing to do with it. Strange city, unaccompanied, no work experience, no high education, easy to find a job to find, although ate amassed, but the city Zheng Zhen is full of countless expectations. I always think that this high-rise buildings, one day it belongs to me, that is, I have a strong intention of this, you want to get it. Two weeks later, Zheng Zhen found a job. A monthly salary of 900 yuan, Zheng Zhen was reluctant to eat a fruit, she set a rule for themselves, even hungry, must save 800 yuan a month. One hundred really small, not enough, really thrifty, very frugal, some people do not understand, I feel like how stingy, if not willing to spend money, then I have been on their own Say, I can do something, but no money, you do not save money, no one can help you. A year later took their own thrifty to spend 10,000 yuan, Zheng Zhen bought a few sewing machines, hired two master, a small garment workshop opened. No money to hire people, Zheng Zhen often carry hundreds of pounds of cloth back. Because it will not choose the fabric, Zheng Zhen's clothes there is a serious shrinkage, bleaching problems, looking at these day and night rush to send a batch of clothes after the return, the money did not make, even the capital got into it. After dark, do you think you can still get up tomorrow? Can you open your eyes, can you continue? But the next morning the sun came out, saw it again, started again and felt it was still to be done. It is with a piece of tenacity, Zheng Zhen learn to do, a year later, actually made a million. The size of the factory is also growing, from the initial 70 square meters to 500 square meters, 2000 square meters. Zheng Zhen understand, in order to make more money, get higher profits, you must create an independent apparel brand. Said dry, recruit, and soon Zheng Zhen to snare a group of apparel designers and brand sales team! A few months of careful preparation, Zheng Zhen first season clothing available, and holding these clothes, Zheng Zhen went straight to the Beijing Fashion Fair . Beijing Fashion Fair, Zheng Zhen's women's innovative design, low prices, quickly attracted a large number of franchisees sought after, ordering the dealer actually flocked to, she never imagined, a shot even big victory. Three months later, Zheng Zhen and wins the victories, participated in the Shenzhen Fashion Fair, this time, geography, and, Zheng Zhen's confidence a little more. Just four months, Zheng Zhen in the country has 41 distributors, 49 stores, sales outlets throughout the country, the sales of unusually hot. She rented an entire floor in the most upscale office building in Shenzhen, only her office accounted for 300 square meters, quickly started a brand within six months, Zheng Zhen's success has become the myth of the apparel industry. Business can be described as breezy. But it is a conference, let her 10 years of efforts all destroyed. 7 days Dunhuang trip, poor, prosperous, past scenes in the immediate replay, recalls himself from the initial 100 yuan, do today's tens of millions of assets, Zheng Zhen suddenly found that the money in her heart lightened. I found that people are numb to pain. When you walk after 10 steps that pain does not work, you can go all the way. Only experienced, you know that even if the pain can go over. Things that can not be dealt with are what can not be done if they die already. After coming back from Dunhuang, she decided to clean up all the stockpiles, no matter large or small, and all of them were cleared for $ 20. She wanted to try again. Zheng Zhen said: The brand is always my dream, I will persevere, without six million, I can accumulate six million, I will make it up. But the growth of the brand requires a lot of money, I will work harder, make more money to make it grow. There is such a remark in Zheng Zhen's diary. "Some people say that they are moved by their dreams. I say that dreams are cruel. They struggle because of their dreams and are struggling with pain.