According to by Ting Ting and underwear franchisees to share the series underwear franchise operations in the common problems
Underwear joined FAQ store operator in
First, shopping guide training and management.
Some underwear franchisee shopping guide by the franchisee to manage and train their own by the franchisee on behalf of the wages. Some friends mistakenly believe that this does not require any further training. In fact, most of the time, the franchisee shopping guide training is not enough, the real long-term or professional training. According to the analysis, the shopping guide on the terminal excellent and poor, the turnover will be a difference of eight times. This issue is particularly important for underwear franchisees. Because customers often shopping at the mall, do not buy you, you will buy your competitors. So there is a good team of shopping guide underwear affiliate is particularly important. In this regard, according to Cai Ting underwear brands rely on Dongguan Choi Ting Industrial Investment Co., Ltd. more than 10 years of experience in underwear business operations, sum up and innovation, has its own set of standardized supervision and training and management system, including professional supervision shop training , Post-management support, management guidance, operation supervision and so on. Our professional training team will help supervise training and management in accordance with the underwear brand partners, thereby enhancing the sales performance of franchisees and achieving the ultimate goal of win-win cooperation!
Second, inventory management.
Want to make the goods flow smoothly, to maintain a reasonable inventory is necessary. There is a difference between this reasonable stock and what people commonly refer to as "stock".
Reasonable inventory refers to both ensure the operation, there is no backlog of unsalable goods. If the franchisee's warehouse there are more than a year of second-hand goods, accurately speaking, called "operation precipitation", these goods are to be actively dealt with. And the mall itself has a billing period, if the goods and then sluggish, then the pressure on the funds will be very serious.
Business must inevitably encounter inventory problems, franchisees can not be 100% of the sales of imported products, in dealing with unsalable models must be decisive, the processing time must be shot, because the backlog will only lead to the devaluation of the product, but also Will bring greater financial pressure, resulting in the normal flow of cash. For the inventory in this regard, depending on the brand underwear Ting Ting also take full account of the interests of each franchisee to give franchisees 45 days a long time 100% replacement support, and the company will be based on the franchisee sales, try their best to help Franchisee mutual exchange of goods, at the same time, according to Catherine underwear has its own production workshop and designers, closely concerned with the market trends and consumer needs, preferences, each quarter has a variety of new models, from the source to protect franchisees The interests of the same time, according to the recommendation underwear brand underwear, backlog of products can be price-cutting treatment or as a promotional gift and other methods to deal with. At the same time, investors should also regularly inventory your inventory, a clear understanding of product trends, and a detailed analysis of sales data to reduce the risk of inventory backlogs, and in these areas, according to Ting Ting underwear brand under their own more than 10 years of underwear Industry experience to help franchisees better to deal with and operate.
Third, the promotion.
According to Catherine brand underwear that promotion is one of the ways to promote sales is very effective. The essence of promotion lies in, looking for a suitable reason to give consumers a discount, thereby promoting sales. Why do you say that? According to Cindy brand underwear to remind investors: no reason to reduce the price or discount discount will hit the previous loyal customers, and the previous loyal consumers it is precisely our core customers.
The form of promotion is very much, and the underwear consumers are mostly women, so according to the underwear brand underwear that the general shopping malls operating underwear industry are commonly used promotions for female consumers more effective means. Commonly used lottery promotions. Premium promotion (Note that you want to select the appropriate gifts) Discount promotions. Joint promotions (with other image based brand joint promotions, such as women's products, cosmetics, fitness, etc.) Roadshow promotions (also can be a model show) and many more. Sometimes shopping malls such as May Day, National Day, shopping festivals and other festivals will engage in some major activities. Encounter such activities, shopping malls are generally mandatory for all brands to participate in activities. We can participate in the general activities, for example, the audience Qizhe or Qizhe activities, shopping malls will give some rebates (usually 5%), so that, or profitable. But now the competition among shopping malls is also very fierce, so the shopping malls are competing for the bargain, with the damage to the interests of suppliers to win the turnover. There is a trick mall, some activities are not mandatory to participate, and suppliers are reluctant to participate in the words of the mall during the event to add deductions. The reason is that you have enjoyed the popularity of shopping malls. Of course, there will be some differences between different places. In terms of promotion, according to the brand underwear with its own leading marketing strategy, together with partners, continue to summarize innovation, specific methods and strategies and more information, investors can log on according to the official website of e-consultation message;
Fourth, effective response to competition.
According to Catherine brand underwear that, in addition to the above-mentioned staff training, inventory management, promotional activities, the best place to reflect the effective aspects of the goods, the marketable products will always be the weapon against competition. A complete product system should include: the price of the image of the product, run the amount of special products to combat opponents of the product. One of the most important is to combat rival products. In the mall, underwear may be concentrated together, and the opponent's fight is often bloody Rush. Now underwear and homogenization is very serious, which requires you to select some and opponents of the main products close to the special products, lower prices, the impact of the market. A small range of price wars are often much better than the price war.
For underwear franchisees, investors, according to Catherine brand underwear that efforts to increase turnover is the most important. Turn up, all problems will be solved. For most of the friends operating underwear, shopping malls is still a very good choice. Although the underwear industry is no longer profiteering industry, but every year a steady growth rate is still a sound investment. Low initial costs, low management costs are directly underwear in the mall to reduce the risk management. According to Cai Ting underwear recommended investors, if you have not done before the clothing, underwear line, I suggest you choose the appropriate experience with the right franchise chain; franchising is the most simple, the highest rate of success of the business. Many first-time entrepreneurs lack the capital and market experience, franchising can make people who are not familiar with the shop a relatively small risk with the boss's dream. According to one survey, the success rate of franchising was 80% when investors first started their business, and the success rate of investors opening their own shops was only 20%. Adjust the attitude, each of our dealers friends can be happy underwear business to do a relaxed treasurer. Wealth dream, worth having!
Finally, according to Citing brand underwear quoted Alibaba Group Chairman Ma Yun's words, but also in accordance with the desire of Ting Ting brand lingerie and goal to end today's essay: Let the world failed to rely on Ting Ting brand underwear franchisee!