What are the people who consume at the Jade franchise store?
Since the jade has been popular in the market, the jade market has made a great breakthrough. The emerald franchise is a very entrepreneurial project that investors are concerned about. When investors invest in jade projects, the first thing is to understand, what are the people who enter the jade franchise store consumers, and what is the ability to consume?
What are the people who go to the jade franchise store?
1. People who love jade
They have a similar preference for jade, especially jade, and there is no reason for such people to buy jade. This is the most loyal supporter of the jadeite jade stone market. Selling jadeite jade stones to them is mainly to familiarize them with their preferences and to communicate with them in jargon. In general, such people are often not particularly interested in jadeite of general quality, but some things with special germplasm, special colors, and special crafts may be a bit of a sensation.
The age of such consumer groups is mostly middle-aged and elderly, and there are many people with bile type or mucus type in temperament characteristics. The main purchase object may be the flower arrangement, but it does not exclude the jade jewelry of jewelry. If sellers are more involved with them, they tend to grow far-reaching and loyal customers.
2, for some kind of security needs
It is believed that wearing a jadeite can ward off evil consumer groups and occupy a large share of the entire jadeite jade consumer group. Their ability to purchase jadeite mainly depends on the income level. Generally speaking, the quality is relatively minor. As long as it is true jade, the subject matter is good, and the timing is right, it is not difficult for them to purchase.
As a seller, the key to success in making such a business is to be able to observe the situation and to prescribe the right medicine. This kind of consumer can be said to be different from men and women and age, but generally more women are older. Relatively speaking, southerners may be more persistent and more popular than northerners. Its purchases cover a variety of jadeite jade categories, especially rings, flower pieces and bracelets.
3, people who like jade jewelry, used for decoration or decoration
They mainly like the color of jade or the color of the jade, because the color of jade can be described as a variety of colors, beautiful, some may be like the crystal and moist of jade, and some are the craftsmanship of jade carving, meaning auspicious. For this group of consumers, the most important thing for sales people is to understand the purpose of their purchase.
4, love the jadeite jade, in order to appreciate the person with the intention to preserve value
Most of these consumers are mostly high-income people with deeper feelings about Chinese culture. Most of them are familiar with the Chinese jade stone culture, and have a comprehensive understanding of the aesthetic meaning of jade, and a better understanding of the jade ware market. To do this kind of consumer business, for this kind of customer, the seller's grasp of the jade's shape or craft to persuade is an important factor in making business.
The people who enter the Jade franchise store are mainly the four major groups. They have an understanding of the four major consumers. Whether it is the positioning of the business scale or the location or the operation after the store, there is a The help, so to open the jade franchise store, to understand these is good.
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