Venvee Fan Yu Women: leading the fashion trend
In 2015, the needs of consumers in the production and marketing of clothing enterprises are seriously dislocated. On the one hand, the concept of consumption of domestic consumers is becoming increasingly mature, brand awareness is also more intense, more and more young consumers put forward higher requirements. However, on the other hand, the fabrics on the other hand are similar in appearance and printed in the same manner. The same style as the "Starbucks", the big-name card design and the blind use of fashion trends ... are becoming more and more serious.
Through continuous change to get the source of youth brand forever, has been all walks of life "not the old secret." China's garment industry has also entered a period of great change, in which, for the homogenization of women's products, changes mainly from two aspects of "breaking": First, get rid of ambiguous brand positioning, the introduction of new brand positioning precision; second is to abandon Simple and crude "copy and paste" mode, strengthen brand independent research and development capabilities, and comprehensively promote the women's product innovation.
Looking at the fast fashion brands in the Chinese apparel market, there are many big brands like UNIQLO, ZARA, H & M, but there are also some local brands that have emerged in recent years and are among the fastest-growing fashion brands with first-rate design capabilities. For example, since the founding of the brand, the company has set its sights on the fast-fashion Venvee Fan Yu brand women's wear, which is unique in creating the local creative trend. With precise market positioning and consumer demand insight, it has become the leader in the field of domestic women's apparel industry. Many of its experiences deserve to be learned and learned by peers.
For a brand, the measure of its market share and influence of a large standard is the number of its franchise stores and coverage. This is not only the focus of the brand, but also a lot of franchisees to measure the popularity of a brand is an important basis. Venvee Fan Yu brand women as a fashion ladies, women advocate the United States and the outside but rather than the heart, in most provinces and cities have franchise stores.
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