Lanvin Langfan China's First Men's Counter Opens in Beijing SKP Grand Opening
Lanvin Langfan China's first men's counter was opened in Beijing SKP. LANVIN, a well-known French luxury fashion brand, was founded in 1889 and has a history of 127 years. In 1901, the founder of the brand, Jeanne Lanvin, tailored a set of bachelor suits for the French romantic dramatist Edmond Rostand. This is the first premium custom men's wear of the LANVIN brand. Today, in addition to conventional men's ready-to-wear, LANVIN still retains the men's tailored (Made to Measure) and men's premium private bespoke (Bespoke) services, providing the most personalized choice for contemporary men. The SKVIN 2F LANVIN Men's Store in Beijing is the first men's counter set by the LANVIN brand in China, aiming to provide a home-from-home shopping experience for the brand's men's fans.
Since 2006, Lucvin Ossendrijver, Lanvin Men's Design Director, has been designing sexy and tailored men's collections. Over the past 10 years, he has always been committed to creating ideal proportions and unique styles. He steered Lanvin's men for 10 years, and spent a fantastic production process to walk between Lanvin's heritage and his own inspiration. He performed elegant men's collections one after another. On the occasion of the tenth anniversary, Lucas Ossendrijver launches the "10th Anniversary" exclusive selection series. Three sneakers, a backpack, a knit sweater and a T-shirt are used to illustrate fashion style and craftsmanship in black and white. The number 10 appears in various forms, fonts, and fonts on the series. Some of the 10 figures represent playing cards or billiards, symbolizing speed and opportunity. The number 10 that runs through each item is like a lucky charm. Following history, it also indicates a creative future. The black cotton sweatshirt is embroidered with ten fingers. White cotton t-shirts are printed with “10†as if they were randomly printed. Multi-pocket black and white cotton Jacquard decorative backpack made of calfskin and Japanese nylon, decorated with a lucky emblem like a lucky number of 10, highlights the brand's glory.
To celebrate the grand opening of the LANVIN Beijing SKP menswear store, the store will be ahead of other stores in the LANVIN mainland area and will be the first to announce its "Tenth Anniversary" exclusive collection.
Opening hours: 10:00 to 22:00
Store Address: Within the China World Trade Center, Northeast Point, Dawang Bridge, Chaoyang District, Beijing
Beijing SKP 2F D2057
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