"Familiarity" or a new trend in children's fashion trend label Cool Kids Fashion
With the deepening of the “One Belt, One Road†multicultural exchange and the rise of “multi-regional cultureâ€, we are integrating elements from different regions and reshaping our cultural identity. This has gradually affected the future of fashion and design.
On July 19th, 2017, CoolKidsFashion Shanghai Fashion Children's Wear Exhibition (hereinafter referred to as 2017CoolKidsFashion Shanghai) will join hands with WGSN, the world's leading fashion authority, to unveil the trend of 2018/19 autumn and winter children's wear.
Ms. Zheng Mianmian, Trend Director of WGSN China, will share four major fashion trends in the 2017 CoolGidsFashion Shanghai Trend Forum – Tongxiang Rong, Zhe Si Ming, Magic Dream and Tian Jue Ling, and analyze fashion trends and design elements.
2017CoolKidsFashion Shanghai will join hands with WGSN to unveil the trend of 2018/19 autumn and winter children's wear
The theme trend of this integration is particularly eye-catching today in the rise of multi-regional culture. Ms. Zheng Mianmian believes that cultural sharing has become the core strength of all mankind. The cultural space and life experience are undergoing a new interpretation through a multi-regional perspective. The palette of the same will reflect the continuous expansion of the modern city.
Among other trends, the ingenious use of autumn and winter tones has different design elements to highlight the diversified design concept.
The palette of 哲æ€å†¥ contains familiar colors, which are more intense in the autumn and winter of 2018/19, bringing a sense of quietness and confidence. The soft midnight deep sky blue is used as the background color, and the pale yellow color jumps out and gives a vibrant accent.
The inspiration for the design of Haotianjue is derived from human instinct. The color combination that highlights the charm of nature is widely used, and the addition of tassel elements adds a flowing rhythm to the theme, emphasizing a relaxed outdoor experience.
The design of stimulating the senses becomes the focus of the fantasy dream trend. Contrast is the core of the palette, including cool and dark colors as well as fluorescent and bright colors.
These fashion theme trends will also be explained in detail at the 2017CoolKidsFashion Shanghai Trends Forum.
2017CoolKidsFashion Shanghai will join hands with WGSN to unveil the trend of 2018/19 autumn and winter children's wear
In the article "Sanlian Life Weekly", "What is the "fashion" we are talking about?" The article once mentioned: "The life of fashion comes from the wear of the people. This is an interdependent relationship." How to grasp the life of the baby fashion and the opportunities it contains? Deeply cultivating user needs and capturing the fashion trends in the children's wear industry is key.
According to the 2016 CBME China Pregnancy and Child Consumer Market Survey Report, in addition to quality safety and comfort, 38% of the styles and designs, 33% of consumers pay attention to baby clothing fabrics, especially the new generation after 90-95 Consumer groups.
2017CoolKidsFashion, held at the National Convention and Exhibition Center on July 19-21, will also work with EmileetRose (UK), MAYA (USA), RIA (Spain), SudoKids (Australia), TipToey Joey (Brazil), and Teenmix (Hong Kong and other 16 countries ( 95+ participating fashion children's wear brands in the region showcases the trend of fashion children's wear from all over the world to meet the needs of new generation consumers
CoolKidsFashion Shanghai scene
It is worth mentioning that 2017CoolKidsFashion Shanghai also held the “Children's Wear Design Competition†with the theme of “Oceanâ€. The 20 finalist designs that stand out from 1,241 global design submissions will be displayed live on the model show, showing the new generation and Branded professional designers' fashion children's wear design and innovative thinking, encourage design innovation and talent exchange.
CoolKidsFashion Kids Design Competition
As one of the judges, China's top ten fashion designer Lu Minchao believes: "Many works in this year use fabric re-engineering methods, instead of narrowing the design of adult clothing, but exploring the design that meets children's needs and personality."
In addition, this year's show will also showcase the trend of fashion children's wear through exciting events such as Trend Forum and Children's Fashion Show, and analyze the practical marketing strategies and business skills of children's wear.
2017CoolKidsFashion Shanghai has opened pre-registration, immediately log on the official website or pay attention to the official WeChat “CBME Pregnancy and Baby Fair†pre-registration, you can receive the audience card sent by the organizer in advance.
Editor in charge: Zhou Lingling
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