Targeting the urban village market, Vanke started to shake up from the lease management

Targeting the urban village market, Vanke started to shake up from the lease management

Vanke established a professional operation company - Shenzhen Wancun Development Co., Ltd. The business scope is apartment rental and management, retail and office leasing and sales agents.

Alipay also came to grab the house rental.

On October 10, Alipay announced that it has taken the lead in promoting credit rentals in eight cities including Beijing, Shanghai, Shenzhen, Hangzhou, Nanjing, Chengdu, Xi'an and Zhengzhou. More than 1 million apartments have officially settled in Alipay.

With the wave of renting policies released, the housing leasing business has long been the focus of competition among many giants. Yu Liang, chairman of Vanke (02202) Group, proposed at the beginning of this year that it should vigorously develop leased houses; and Vanke’s long-rental apartment brand, Bo Yu, was also regarded as a key business of Vanke in the future. At present, Vanke's apartment has more than 60,000 apartments in the country, and it is expected to complete 100,000 rooms by the end of the year.

In Shenzhen, Vanke’s layout of housing rentals has already begun. The reporter learned that at present, there are 8 stores in Shenzhen, and the monthly rent of apartment rooms is between 2000-4000 yuan. Among these stores are Vanke's completely self-sustaining properties and Vanke's leased external properties.

In terms of renting external properties, Vanke recently found a new model. Chengzhong Village has become its new entry point.

Inciting the village in the city

On September 29, Shenzhen Vanke signed a contract with Yutian Village, Nanyuan Street, Futian District. Yutian Village will lease its properties to Vanke in a unified manner. After a unified transformation and comprehensive improvement of the infrastructure and living environment of “Village in the City”, Vanke will be embedded in property management, long-term rental apartments, community commercial and other operational contents. This cooperation mode is called the new model of “universal rent operation + property management + comprehensive rectification” by Vanke, and it is also a new mode of cooperation between government and enterprises for comprehensive renovation and rectification of urban villages.

As a business card for “dirty mess” in Shenzhen, Chengzhong Village accommodates nearly half of the new immigrants in Shenzhen, but it also faces problems such as inadequate fire facilities and difficult management of floating population.

Take Yutian Village as an example. Yutian Village is located in the east of Shangbu South Road, west of Puwei Village, north of Dongyuan Road and south of Nanyuan Road. It consists of two natural villages, Yutang Village and Xiangdongwei. It is located in a prosperous area with a flow of people. Larger. Zhitong Finance APP visited Yutian Village and found that the floor space is extremely narrow. Due to years of disrepair, many buildings are old. The structure of the village staff is complicated. In the absence of unified property management, some buildings are only equipped with simple security. The system, even some buildings can not be installed with security systems, only the "safety" slogan is posted on the door.

There are already houses in Yutian Village.

The distance between the village buildings in the city is narrow and there are security risks.

The door is equipped with a simple security system

A resident living in the Puwei Village of Yutian Community told reporters that professional and unified property management is necessary for the village in the city. However, property management companies have to face many problems in urban villages. Villagers in the village have long enjoyed “free lunch” and have not paid the awareness of property management fees. The villages in the city are private houses. Without the consent of the villagers, property management cannot cover fire protection. Inside the private house with high accidents.

To solve these problems, cooperation between professional operating companies and the government is particularly important. In the cooperation between Vanke and Yutian Village, Vanke renovated and upgraded the private houses in the village by professional standards, completely eliminated the safety hazards and leased them out. At the same time, Vanke collected the property management fees, provided all-round professional services, and assumed the responsibility of safety.

To this end, Vanke has established a professional operating company - Shenzhen Wancun Development Co., Ltd. The company was incorporated on July 5th and its business scope includes apartment leasing and management, retail and office leasing and sales agents, furniture installation, property management, parking lot management and management, and food retailing.

According to the plan of Shenzhen Wancun Development Co., Ltd. for the comprehensive improvement of urban villages, Chengzhong Village will make different plans according to their own characteristics, such as the protection of historical and cultural heritage villages, characteristic design, etc. The guiding principle of the comprehensive remediation planning of Vanke City Zhongcun is “One village, one characteristic, one village and one plan”.

For Vanke's attempt in the management of urban villages, Zhang Haitao, the general manager of Shenzhen Vanke Real Estate Co., Ltd. and the head of Wancun Development Co., Ltd. once said to the media: "We don't want the village in the city to be a dilapidated impression. The village in the city should become a The organic part of the city is just like the relationship between Gulangyu and Xiamen. For Shenzhen, each village has its own personality, with ancestral temples, ancestral halls and rich natural environmental resources. The city's vitality and cultural heritage contained in the village. It will renew its vitality with the joint efforts of both government and enterprises."

From incremental market to stock market

In recent years, Shenzhen has opened up a small number of land for public auctions, which has created a unique phenomenon. The old one has become the main way for developers to develop in Shenzhen, and the city village is undoubtedly the biggest cake in the old business. In recent years, local developers in Shenzhen have become mainstream through urban renewal projects. Following Evergrande (03333), Country Garden (02007), and Ocean (03377), R&F Properties (02777) and Sunshine City also tried to join the city renewal in Shenzhen.

In addition to the projects already completed and the well-known Baishizhou in Nanshan, Gangxia Village in Futian District and Caiwuwei in Luohu District, many urban villages and old residential quarters in Shenzhen City have been rushed to “enclosure” by various housing companies. Including the transformation of Liantang area in Luohu District led by China Resources Land (01109); Jingji Group proposed an old change of intention to Hubei New Village and Buxin Village; Zhongzhou Group will bring the old village of Futian Shangsha into the bag; Guoxiang Real Estate will enter the magnificent Huanghuling of Luohu Xicun; Evergrande has also been stationed in Nanshan Daxin Village, Xiangnan Village and Luobo District Bibo Garden and other urban villages and old residential quarters. As a past “older big changer” Kaisa (01638), as of the end of last year, it has held at least 8 old reform projects in Shenzhen, including the renovation of Nanyuan New Village.

Different from the previous “demolition and demolition” of urban village reconstruction methods, Vanke proposed “continuing lease operation + property management + comprehensive rectification”, which also revealed the transformation of the real estate industry from focusing on incremental market to focusing on stock market.

In the encouraging policy issued by the Shenzhen Municipal Government not long ago, there will be a goal of uniformly renting 1 million sets of urban-rural property in the future. The cooperation between Vanke and Futian District may be a pilot for this policy. It is expected to be promoted throughout the city.

According to the disclosure of official information in Shenzhen, there are 241 urban villages in Shenzhen, including 91 villages in the inner city of the special zone. There are more than 350,000 “farmer houses” or private self-built houses in the village, with a total construction area of ​​1.2. One hundred square meters, accounting for 49% of the city's total housing, which means that nearly half of Shenzhen's population lives in urban villages.

The development of Vanke long-rental apartment business, in addition to digesting Vanke's self-sustaining stocks, is absolutely inseparable from the huge mass of urban village properties. This comprehensive rectification model is an excellent way to increase the scale of long-term rental apartments. In addition to Yutian Village, Vanke has also established a “comprehensive operation office” in Xinweizi Village, Longhua District, and has also intervened in the comprehensive rectification business of Jingle New Village in Longhua District.

Specific to the rectification of Jingle New Village, Vanke has signed a lease agreement with the owner and leased it after the renovation of the room and the community. Yuan Jun, executive partner of Shenzhen Boyu Company, told the media that Jingle New Village was operated by Boolean in the late stage. In the early stage, there was a special team (lease negotiation contract).

Housing leasing accelerates shuffling in leasing

Earlier, the executive meeting of the State Council identified measures to cultivate and develop the housing leasing market. The statement on “allowing commercial houses to be converted into leased houses according to regulations” sparked heated discussions. Under the pressure of scarcity of land and high rents, Chengzhong Village has become an inevitable choice for the establishment of long-term rental apartments. Over the past year or so, the Shenzhen long-term rental market has been deducted into a rivers and lakes, and the capital of each road has begun to “enclosure” in the villages.

In December last year, Lei Jun invested in You+ Youth Apartment in the village of Xilipingshan Village in Nanshan. The advertising slogan of You+ Apartment was well-known as “The People Who Come in Shenzhen” and gave the tenants an emotional card. The self-contained apartment of the chain house group has previously declared independence and has become an important symbol of the development of the long-term rental apartment market. In the face of the long-rental apartment market, in addition to the official entry of a large number of national brands such as Vanke and Shenye, more and more private capital is now optimistic about the long-rental apartment market in Shenzhen.

The “Youth Nest Project” initiated by dozens of brand institutions in the long-rental apartment industry of the rental platform “Holding House” has been launched in Shenzhen. This is also a plan initiated by pure private capital, through the storage of houses in Shenzhen Zhongcun Village. Perform flexible transformation. According to a statistics compiled by the House of Representatives, there are more than 30 long-rental apartment brands with corporate operations, brand culture and service concepts in the past year. In Shenzhen, as many as 78.2% of young people are renting, so the scale of the rental market in Shenzhen has reached more than 100 billion yuan.

Now, there are innovative products in the Shenzhen long-rental apartment market. For the first time, my SOHO community was unveiled in the Bagua Ling area of ​​Shenzhen. Unlike regular long-term rental apartments, each apartment can be independently registered with the company.

Recently, the Shenzhen Municipal Planning and Land Commission issued a notice on the “Implementation Opinions of Shenzhen Municipality on Accelerating the Cultivation and Development of the Housing Leasing Market” and the “Shenzhen City Housing Leasing Pilot Work Plan” (draft for comments), and proposed to encourage the original rural collective economic organization. And followed by the unit to carry out large-scale housing leasing business. During the “Thirteenth Five-Year Plan” period, through acquisition, leasing, reconstruction, etc., the collection and storage of not less than 1 million sets of villagers’ self-built houses or village collective self-owned properties shall be unified and leased after quality inspection, fire inspection and other procedures. Standardized management.

The "Opinions" also proposed that since August 2017, the land for commercial housing sold by bidding and auction will be not less than 20% of the planned construction area, except for a certain proportion of affordable housing or talent housing. The proportion of self-sustained rental housing construction is self-sustaining for 70 years.

The insiders pointed out that land price is one of the main components of housing prices. Although land prices cannot directly determine the level of housing prices, the higher the land price, the higher the cost of housing development. If you want to add self-sustaining rental housing, it will definitely test the housing. The strength of the enterprise.

On October 11th, Shenzhen launched the first “only rent and not sell” homestead, and the house must be self-sustained for 70 years. For this piece of land located in Shenzhen Longhua, number A811-0323, the holder must hold for 70 years after completion, and the whole registration is limited, and it is not allowed to sell or transfer. According to the announcement, the project can be leased after completion and acceptance, and the lease term of the real estate lease contract must not exceed 20 years.

The news of the favorable housing rental market is still appearing constantly, which has undoubtedly become a powerful bargaining chip in the layout of Vanke.

Editor in charge: Han Tianjun

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