CHIC2017 (Autumn) Super Shopping Guide presents you with three new sub-forums

The first half of the Internet has ended, and now is the time for intensive cultivation in the second half. With the "new retail" proposed, the traditional industry can be said to be explosive, at any time facing change and subversion. The next decade will inevitably be a combination of online and offline, and the door to new retail in China is opening!

Mobile internet and data technologies give brand retailers an opportunity to shake the entire organization at a very low cost and speed with the support of effective tools. How to achieve "enable terminals" and "cross-functional precision integration operations"? How to achieve the accurate improvement after the inventory of talents? How to realize the management of membership management through the scenario management members? How to promote the performance of the fashion industry and brand expansion through new technologies?

Peng Yi, the founder of Superconductor (superconductivity), proposed that the new retail is a change from an empowered terminal!

As the retail industry changes, Super Shopping Mall advocates an important concept for future retailing - empowering terminals.

We refer to the front-line sales guides, store managers, and supervisors as "first-line retailers." The selection and cultivation of first-line retailers by enterprises face enormous challenges, and the traditional methods are obviously not competent. How to conduct comprehensive and comprehensive assessments and targeted improvement and training through convenient means is a huge challenge for companies.

In addition, in terms of assessment and training, companies face a large number of front-line employees, how to carry out precise training and promotion; how to find the best employees to motivate them to make them better value, and keep them in the company; and how Finding the worst person to quickly eliminate, reduce costs, and reduce their impact on the working atmosphere ... These are the difficulties faced by the company.

Liu Wei, co-founder of Super Shopping Mall (superconducting), believes that membership management is not an end, and membership management is a means and concept. Membership management integrated into scene marketing is the most effective way of membership management.

Membership management in the new retail era is the key to selecting tools.

Under the technical support, New Retail achieved full-channel full-scope operations, making it possible for relatively large-scale member groups to operate relatively finely.

When selecting Internet management tools, the customer, conversion rate, re-buying rate, and connection rate are the ultimate values ​​that companies really care about. Therefore, the most important thing for member management is not the member itself. The operation and organization is more important than the function of the member management tool. It is based on retail goals, beats, and content, so that headquarters, regions, and terminals can be linked to achieve business goals.

It is not the member assets themselves that are focused on tools and services, but how member management provides value in every aspect of the business process of the business owner. Therefore, it is not only membership management but also operational capabilities that are to be upgraded.

In the eyes of Superconductor (superconductivity) co-founder/COO Wang Zhiyu, the new technology drives the improvement of the fashion industry's performance and brand expansion.

Obviously, consumers are rapidly deepening their choices from selecting “goods” to selecting “goods and services”. The influence of promotion and channels is weakening, the influence of “products and services” is being strengthened, and the scale of companies is expanding. It is no longer a competitive capability. The individual service capabilities based on terminal stores are becoming the core of differentiated competition.

As a new retail lean operation platform, superconductor (superconductivity) must observe both the short-term performance target pressure and the mid-to-long-term continuous competitive pressure in order to observe changes in the core competitiveness of the industry. Partners are leaders in the industry's new retail operations services.

From October 11-13, 2017, at the National Exhibition and Convention Center (Shanghai) Hall 3, CHIC China Clothing Business Forum, the three founders of super shopping guide (superconductivity) will present you with three sub-forums of empowering new retail. !