Chinese swimwear story "Ba Ping" American Times Square

On August 16th, on the big screen of Times Square in New York, USA, a Chinese girl who has a strong-eyed, skin-colored bronze will jump from the diving platform, and in the flashing cut screen transition to the various squares on the square. Friends tell the story of "Xingcheng Swimwear" to the "International Swimwear Fashion Capital". It is reported that the short film will continue to be launched for 67 days and will be placed in the outdoor large screen of Wangfujing Department Store in Beijing for 60 days.

Small cities have big dreams to improve global stations

World swimwear looks at China, and Chinese swimwear looks at Xingcheng.

Standing at the "crossroads of the world" to tell the story of Chinese swimwear is not only the unshirkable responsibility of Xingcheng, but also the inherent need of Xingcheng to expand its global influence. According to relevant data, 70% of the world's swimwear is produced in China, while Xingcheng swimwear accounts for nearly 40% of the domestic market.

Xingcheng bears the future of the Chinese swimwear industry and its position and voice in the global map. Responsibility is high and the station is also high. Choosing to spread the new image of Chinese cities in the big screen of Times Square in New York, and telling the new story of Chinese swimwear, is the standard action of Xingcheng during the "International Swimming Expo", following the "vigorous city" of the previous year and last year's After the "Charming City" paved the way, this year's Xingcheng government has launched a new creative film of "Xingcheng Swimwear, Creating Fashion Peaks" around the city's new positioning.

According to the director of the short film, the creative idea consists of four hundred content. Through the analogy of the characters, a poor rural girl will become a world champion through hard training and hard work, and become a world champion to achieve a reversal of life. Compared with a deep poverty-stricken county in the northeastern border of China, he borrowed the "40 years of reform and opening up" and experienced the challenge. Four different stages of development: self, transcend reality, release dreams, and create peaks. Counterattacks have become the unique “Chinese swimwear city” that leads the fashion of swimwear.

This is not a short slogan. Up to now, there are more than 1,200 swimwear manufacturers in Xingcheng, 28 swimwear enterprises above designated size, and more than 60,000 employees. The annual sales income is about 12 billion yuan, and the annual output is 190 million pieces (sets). The products are sold to In Russia, Germany, the United States, Africa, Southeast Asia and other countries, sales in 2018 accounted for 25% of the international market.

With the development of the swimwear industry, Xingcheng swimwear e-commerce has also flourished, with sales of 40,000 online stores, sales of 5 billion yuan, 17 overseas warehouses put into operation, through Alibaba, Jingdong, Vipshop, Domestic and international Internet platforms such as Amazon, eBay, and Wish will achieve full coverage of domestic and international sales.

"Heavy wood, born in the end; nine-story platform, starting from the soil." After more than 30 years of steady development, Xingcheng, a small and backward city that used to be poor and backward, has emerged as a leading new city in the northeast region, which is dominated by heavy industry, and has become a fashion-oriented and avant-garde coastal new city. The characteristic urban development road is to cultivate the world with an international vision and pattern, and strive to become the "International Swimwear Fashion Capital".

Building a global industrial cluster with the exhibition as the fulcrum

Not only is it based on the international platform, but also spends a lot of money to build its own global industry exhibition platform. Xingcheng is driven by “multi-wheel” on the road of “National Swimwear Fashion Capital”.

On August 16th, the three-day “Swimming Expo” (full name: 2019 China (Huludao • Xingcheng) International Beach • Swimwear Culture Expo & China International Swimwear Exhibition) was held at Xingcheng Bikini International Convention and Exhibition Center. Opening the curtain.

It is reported that this year's swimming fair is guided by a global vision, with the theme of "No boundaries, the future has come", not only invites many domestic and foreign swimwear, pan-sports and industrial chain outstanding enterprises to participate, but also uses digital collection means to establish a swimsuit database. And based on the fashion frontier of the swimwear industry, explore the unique value of the segmentation category exhibition, help Xingcheng to create the international swimwear fashion capital, create unlimited business opportunities for the industry and enterprise win-win.

The industry adds to the show and the show is an industry booster. Yuan Guoxiang, the mayor of Xingcheng City, Liaoning Province, once admitted to the media that through many years of swimming promotion and promotion, the Xingcheng swimwear industry and even the Xingcheng city brand have undergone three major changes. The most obvious change is the economic prosperity. He believes that the swimming fair not only promoted the swimwear industry to the world, but also promoted the development of the local swimwear industry cluster, and also introduced the image of Xingcheng city to the world.

It is reported that the current Xingcheng swimwear has gradually evolved from a preliminary industrial cluster to a "pyramid-type composite" industrial cluster model of "production cluster-public service cluster-virtual industry cluster", and the cluster advantage is becoming increasingly obvious. Up to now, it has formed a pattern of diversified development of light sports products such as swimwear, yoga wear, beachwear, cycling wear and accessories, with 1325 registered trademarks, including 3 national well-known trademarks and 28 famous trademarks in Liaoning Province. . In addition, the International Bikini Exhibition Center, Tiancheng Swimming Public Service Platform, Xingcheng Swimwear Trade City and the only county (city) district-level swimwear testing and filing laboratory in China were also established.

Relevant person in charge said that after 8 years of development, the swimming fair has become the most annual, most influential, authoritative and professional annual industry event in China, and is also an important exchange and exhibition in the domestic and international swimwear industry. The trading platform is a beautiful business card in the summer of Huludao Xingcheng City. It has injected avant-garde, sexy, free and fashionable elements into the city, which has effectively promoted the Xingcheng swimwear industry cluster to the world. (The image text is provided by the customer. If there is any infringement, please contact to delete)

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