What is the "secret weapon" of the clothing brand that has become the new retail benchmark for three years?
As the first women's brand to go online and offline, Inman has been exploring the new retail for the past three years and has gradually established a benchmark for new retail apparel.
From August 25th to 26th, the Inman brand celebrated its 10th anniversary brand celebration, and together with Guangdong Fashion Week, held a brand launch conference with the theme of “Echo of the Year†and held the Inman+New Retail Partner Conference. There is no template to learn from, to find the right business model and make a profitable process. At the scene, Inman will interpret the new retail road of clothing from multiple perspectives.
Along the way, the path that Inman + New Retail has gone through is clear:
In 2015, the project was launched and landed to build a system;
2016, commodity transformation;
2017, build standards;
In 2018, the quality is improved, and the model changes.
In the second half of the new retail of clothing, Inman was praised by the media as the “older generation†of the new retail of the apparel industry. Up to now, Inman has spent three years, opening 512 stores nationwide, covering 172 cities, achieving profitability, and the new retail business has become the Group's second largest business segment.
On the occasion of the 10th anniversary, Inman will present a brand new image at the brand launch, and the new brand LOGO will also be on the waist. With this Inman + New Retail Partner Conference, Inman has also assembled a three-year exploration of new retail apparel, and co-authored Professor Chen Haiquan, Dean of the Guangdong Asia-Pacific E-Commerce Research Institute, to release the "New Retail Trends and Change Report."
Fang Jianhua, the founder of the Inman brand, once made an analogy. "The online and offline of a brand is like the two legs of a person. The two legs are not the same as the results of running."
Ten years of brand, three years of new retail, Inman has never stopped, and actively look to the future.
Fashion feast and thought collision
With the theme of “Eight Years Echoâ€, Inman uses a cotton and linen imprinted art exhibition and a vivid brand show to highlight the brand power. On the day of the conference, Inman put the new LOGO on the small waist and officially announced the brand upgrade. Join hands with well-known singer Fan Qiqi, new female artist Li Meng, and ten friends in the film and television circle and fashion circle to speak out and tell the brand precipitation of this decade.
On the occasion of the Inman brand upgrade, Yin Jianhua, the founder of Inman brand, will also announce the future layout of Inman + New Retail, which will be transformed into a new retail benchmark. On-site, Inman and the Asia-Pacific E-Commerce Research Institute released an authoritative new retail report to discuss how the new retail market will break in the future.
(One page participation notice)
Highlights guests sharing feast
At the Inman + New Retail Partner Conference, it will unveil the new retail creation method, share the industry standards built under the new retail business model, enhance the GMV, and build the industry's forward-looking and dry goods sharing of the enabling platform.
Fang Jianhua Chairman and CEO of Guangzhou Huimei Fashion Group Co., Ltd., founder of Yinman Brand, President of Guangzhou E-Commerce Industry Association, EMBA26 of Changjiang Business School
In 1998, Mr. Fang Jianhua graduated from the Fashion Design Department and opened a factory in Guangzhou to work in the foreign trade processing and design business.
In 2005, led Huimei Group to successfully transform from ODM to e-commerce companies.
In 2008, the company created the first Internet brand “Inmanâ€, aiming at the e-commerce B2C field in China's nascent stage and becoming the first apparel brand to grow from the Internet.
In 2015, Mr. Fang Jianhua led Huimei Group to explore new retail apparel and create an “Inman+†innovative business model.
In 2018, the Inman brand led by Mr. Fang Jianhua celebrated its ten-year celebration, releasing brand white papers and new retail white papers to achieve brand upgrades. The new retail model has grown from 0 to 1 and has become the new retail benchmark brand for apparel.
Chen Haiquan, Dean of Guangdong Asia-Pacific E-Commerce Research Institute, Academic Dean of Guangdong Modern Logistics Research Institute, Ph.D., Central University of Japan, Professor of Jinan University, Doctoral Supervisor
In-depth study of e-commerce and business model innovation, supply chain management, circulation enterprise growth and strategic behavior, and achieved significant results in serving local economic development.
Professor Chen Haiquan's topic: "New Retail Trends and Change Report"
Qu Jing : New retail model expert, vice president of Huimei Group
He has many years of experience in the e-commerce industry. He is a senior lecturer of the Cross-border E-Commerce Industry Association of Guangdong Province. He is now a clothing expert in South China. He won the award of the South China E-Commerce Alliance in 2016 and has participated in many national e-commerce policy formulation and course discussions.
Limited to 200 seats
In order to ensure that each student has more opportunities for interaction and dialogue, we are limited to 200 seats, first come first served.
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