2016 China's cross-border e-commerce wig industry has developed into a trend

(Figure: Overview of the overall situation of the hair products industry)

99% of Rebecca's products are sold abroad, the brand style is mainly to cater to foreign customers, and the price is also very high-end. The price of Rebecca wig is about 400, and the highest price of a full-head wig is more than 10,000. Concentrated between thousands of dollars.

Henan Ruimei is mainly based on the international market, and has been adjusted to develop the domestic market. The female wig brand IREMY/Ai Ruimei, which is famous for its high-end route and famous for its top-original hair and exquisite workmanship, is a noble, fashionable and elegant French style suitable for light mature women.

Established in 2002, Hailin Forest is relatively late compared with Rebecca and Ruimei, but the brand positioning is also high-end, focusing on the production and operation of high-end real human hair products. The price of its Tmall flagship store is relatively high. High, mainly about one thousand yuan.

According to the analysis of the three situations, most wig brands are mainly high-end export products, the price is relatively high, and the style is mainly to meet the needs of foreign European and American markets. Now all brands have seen the infinite prospects of the domestic market, and they have begun to adjust their strategies and increase their share of the domestic market, but they are just getting started and the road ahead is still very long.

The reason why Japanese and Korean styles can be popular in China is because their aesthetics are in line with the characteristics of the East. As the wig brand of the Asian fashion trend, the pink era combines the facial features of the oriental people and pursues the harmonious combination of hair and face. The wigs produced by the wigs show the softness and grace of the oriental, not only satisfying the customers' natural and fashionable hairstyles. The ever-changing demand, its bold innovation in design, is to make customers rush.

It is understood that the Pink Age was established in 2008 and is affiliated to the Korean pinkage. The brand positioning is based on the post-90s sales, providing a variety of wig products for fashionable women. In May 2012, the “Pink Age” e-commerce platform in mainland China was officially launched, and it successfully entered Taobao and Tmall. In November 2015, she entered the mushroom street, an e-commerce site dedicated to fashion women consumers.

Jin Zhiying, founder of the Pink Age, introduced: The Pink Age has participated in overseas exhibitions at the Hong Kong Expo, Shanghai Expo, and International Expo. Since 2016, it has opened up overseas mat business markets such as China, Japan, and Vietnam, and has become a consumer to buy its wigs, beauty, etc. A new channel for trending women's products.

The Pink Age is mainly based on Up Style wigs, meatballs/flower hoes, skin wigs, horsetail ties, and full wig short/medium long products. The Pink Age insists that most wigs are made from raw silk, and the products are regularly tested every quarter to make their wig products successfully certified to ISO 9001.

In the Pink Age, the Korean and Japanese imported hairs are uniformly selected in the selection of materials, and the wigs can also be smooth and smooth, and have a healthy luster, making people wear more natural and beautiful. Not only the external selection is strict, but also the interior of the pink era wig is very skin-friendly. The breathable high-grade lace inner net is used to make the wig comfortable and pleasant. Having the best quality and leading fashion products is the secret of the success of the Pink Age.