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The senior executives of Mrs. Lethel have stated that the existing brands of Loutier are mainly driven by new store expansion, same-store growth, and e-commerce development. In the future, new brands will build themselves through innovation models or through cooperation and acquisitions. set up.
Hong Kong-listed Chinese high-end women's clothing company Lai Tietai issued an announcement on the evening of December 23, and as of December 23, 2016, FionaTrust had distributed its entire equity interest in Koradior Investments to Kim Ming, Kim Ming transferred 85 shares to Hong Kong fashion. The shares of Koradior Investments with a face value of US$1 are equivalent to 85% of the issued share capital of Koradior Investments and the nominal price is US$1.
The announcement states that Koradior Investments, which is the controlling shareholder of the company, is interested in approximately 300 million shares, representing approximately 60.68% of the company's issued share capital.
However, the reporter noted that the announcement stated that the transfer had no impact on the group's business and operations. The composition of the board of directors will not change due to the assignment. Jin Ming will remain chairman of the board of directors, executive director and chief executive officer of the company.
The reporter learned from this experience that Loutrier was founded in 2007. He was founded by Mr. Jin Ming and listed in 2014. The company mainly designs and sells high-end women's clothing in China. The company has three major brand series:
Koradior's main brand was established in 2007. Its design concept pursues femininity, individuality, elegance and youthful style. It targets 35-45-year-old women. Its tag price is 1,500-5,000 yuan. Its strong product is a dress. Stores cover all Tier 1 and Tier 2 cities and some third and fourth-tier cities with strong purchasing power; there were 391 stores as of December 31, 2015.
LaKoradior: Launched in September 2012, it focuses on formal wear and accessories for social occasions; its stores cover major first and second-tier cities, and there were 23 stores as of December 21, 2015.
Koradiorelsewhere: Launched in September 2014, the style is simple and modern; there were 44 stores as of December 31, 2015.
The data obtained by the reporter during the inspection of financial reports further showed that as of June 30, 2016, there were 482 stores, of which 433 were direct sales stores and 49 were dealer stores, and were stationed in 29 provinces/municipalities/municipalities. More than 100 cities. Its large network of Greater China stores provides a stable advantage for its future earnings. Therefore, although the slowdown in the global economy in the first half of 2016 and the turbulence in the stock market and foreign exchange market have made the complexity and uncertainty of business operations higher and higher, Reiterer is still able to achieve satisfactory results: Growth of 20.03%, while net profit increased by 32.29% over the same period.
According to a report obtained by the reporter, the executives of Lou Laiter’s board of directors had stated that Lou Lair’s existing brand was mainly driven by new store expansion, same-store growth, and e-commerce development; the new brand will adopt an innovation model in the future. Self-construction, or through the extension of cooperation and acquisition. From the point of view of self-construction, it will make full use of domestic supply chain resources (such as smart manufacturing) and combine the company's strong brand operation capabilities to create an Internet personal customized brand; and from the perspective of cooperation, it will also use the perfect straight The camp system, the nationwide terminal network and excellent management team cooperate with well-known brands at home and abroad to help cooperative brands open up the Chinese blank market. In addition, in terms of acquisition ideas, its style should complement the company’s existing brand; Design team and a certain size, but the operation or development meets a bottleneck.
The reporter noted that in January 2016, Lou Letier had introduced Fosun as a strategic investor. Fosun has a wealth of business networks in the fashion field. It has successfully invested in many well-known international fashion brands including the famous German fast fashion brand TomTailor, the American high-end women's clothing brand St.John, the Greek fashion brand FolliFollie, and the Italian high-end custom men's Caruso. Meanwhile, Fosun also Has a strong investment capacity and resources.
For the introduction of Fosun cooperation, Ms. Lattier explained that it was mainly due to the dual considerations of business and capital markets. In terms of business, both parties have a strong synergy effect. Fosun is well-informed and rich in resources for the global fashion industry and can provide a lot of help for the company's outreach development. From the perspective of Fosun, it recognizes the company's operating team and management experience. In the future, Fosun hopes to help introduce foreign fashion brands into Chinese operations. From the perspective of the capital market, Fosun has a strong influence in the capital market and hopes to introduce Fosun to promote the recognition of the capital market for the company. The first cooperation with Fosun is currently the company's personal customized brand, which is expected to be launched during the year. It will be produced through a data-driven smart factory invested by Fosun. Both men's and women's clothing are based on basic models such as men's suits, shirts and coats; women's suits, jackets, jeans, shirts and cheongsams. There are many personal needs for jeans and cheongsams, and there is ample room for personal customization.
The reporter also learned from the interview that Ms. Lattier also stated that each industry has its own core competitiveness, and the inventory turnover of mid-range and high-end women's clothing is very long, which is related to the characteristics of the industry:
First, the design of the supply chain front-end. At present, the high-end women's clothing industry is characterized by the fashion trends followed by the four major fashion weeks abroad. After the fashion week, there will be reports of companies that study fashion trends. Then the yarn factory will report the latest yarns and dyeing. Yarn produces popular fabrics, and then the company designs according to popular fabrics. The fast-fashion industry is characterized by the same fashion trends that followed the four major fashion weeks, but do not have to wait for the fabric, because not to pursue quality, just find similar yarns and fabrics in the market. So fast fashion and popular rhythm are fast, but the quality is generally lower. The biggest difference between fast fashion and high-end women's clothing is the difference between fabrics, and fabrics are also the biggest bottleneck in the industry.
Second, prepare materials and new frequencies. The fast-paced fast-moving product is very fast, similar to Zara et al., with several series in one week; and Lattier's new frequency is lower, and each season is divided into AF bands every quarter. Each band is divided into series. Now basically Make sure there is a new series going online every month. Therefore, the fast fashion supply chain responds quickly, mainly because the fabric cycle is very short; while the company is making mid-to-high-end women's clothing brands, it must have fabric stocks to turn over singles; the company has a lot of fabrics that need to be prepared before the trade fair, especially importing. Fabric;
Third, if you want to do fast fashion, competition issues are inevitable. Must consider the face of the early entry of the brand, the accumulation of scale advantages and cost advantages and barriers can be broken and beyond. There is also online competition brought about by the rapid development of e-commerce. Based on the above analysis, Ms. Lattier believes that she has no advantage in this area, so she will not consider entering the fast fashion in the next three to five years, but will focus on high-end women's wear.
The reporter’s review of the financial report noted that as of June 30, 2016, Hewlett had achieved an operating income of 626 million yuan, an increase of 20.03% compared to the same period of last year, and achieved a gross profit of 462 million yuan, an increase of 21.35 compared with the same period of last year. %, achieving a net profit of RMB 108 million, an increase of 32.29% compared to the same period of last year.
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