2017 autumn and winter underwear reward: Else shot, you know if there is
In the women's underwear industry, there are a large number of family businesses. After decades of development, some brands have been passed down for 3-4 generations. There are also some young people who are influenced by their parents, and they set up a new portal to create a world with unique design and high standards of quality control.
ELSE, located in Istanbul's underwear studio, is far from the European and American underwear base camp, but under the control of designer Ela Onur, it has become one of the most attractive among many emerging brands.
Ela Onur grew up in an underwear family and has been dealing with underwear accessories since she was a child. She is familiar with the entire supply chain. As a designer, also as a female consumer, in Ela Onur's view:
"Every girl should enjoy beautiful underwear, beauty is not equal to expensive. Different from other clothing, underwear is very private, more revealing personal qualities."
"The designer's task is to deal with the relationship between various fabrics, styles and skin. As a close-fitting clothing, underwear should let the wearer really feel relaxed and enjoy the comfort of a whole day, not the bondage."
Looking at the underwear on the market today, most of them are still not separated from the "function", and they are still far away from "pure". The choice of women's charm is not big, Ela Onur combines the inspiration of life and travel, and The experience gained from family business, looking for the best lace fabrics from Italy and Belgium, the new brand of independent brand Else attracts the attention of buyers around the world.
On the other hand, emerging designers are more environmentally and socially responsible than traditional companies. ELSE has obtained a certificate from the Institute of Ethics and Environmental Certification and also donated 1% of its income to charities through cooperation with Almasanta, a luxury fashion e-commerce platform. .
Photo via elselingerie
Editor in charge: Yang Bo
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