China's cashmere industry
First, the irreversible new pattern: China's cashmere industry evolved into China's cashmere industry
The concept of China's cashmere industry refers to the fact that various kinds of animal hairs, including high imitation cashmere products, can be operated with the help of the cashmere industry's existing platform. It covers the cashmere industry but is not limited to the cashmere industry. Today's cashmere industry has become a de facto cashmere industry. Basically, these years, a variety of animal fluffy products entered the cashmere industry platform operation, not the "invasion" of the products outside the industry, but a boundary expansion of the industry's self-conscious enterprises, for example, velvet Cashmere is the first successful development of Ordos Fengyuan Company, followed closely by the cashmere companies, cashmere, fox velvet and other products. Many cashmere companies also participate. Today, many animal hair products, other than cashmere products, are operating on the cashmere industry platform and have far more market share than cashmere. This fission is not only a bewilderment in China's cashmere industry, but also a fortune for China's cashmere industry. It reflects the inclusiveness and expansion of China's cashmere industry and its own vitality. However, the emergence of such a new pattern is ultimately determined by the needs of the consumer market. Cashmere will return to the place to serve the wealthy, and will stand up for the Himalayan on the Chinese cashmere industry. The rabbit hair, cashmere, fox velvet, yak cashmere, alpaca, etc., will become a supporting force for the Chinese cashmere industry, and participate in the Olympics of the Chinese cashmere industry toward the future. The big pattern of the future industry is basically like this. In this regard, we must maintain a peaceful state of mind and sober understanding that cashmere will stand out forever and will never be the past. However, any other animal fluffy products that are the mainstay of cashmere cannot be shaken.
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Second, the inevitable trend of a new trend: return cash-based services to rich people
In addition to being a mass consumer product in China, cashmere is no longer international, and it is still high-end consumer goods. Why is China an exception? The reason is: 73% of the world's cashmere comes from China, 95% of high-quality white velvet comes from China, raw materials are not so "rare" to China, and the industry's entry threshold is zero, my good friend is the founder of Deli. Xu Guangli is a masons and the founder of Man Po Road, Zhang Deying, is helping people to work in a swinging machine. The founder of Edelweiss Yu Weiqun is teaching in the town. Kekexili works in the wool coils. These people do cashmere, where there is a big wish, feel that there are opportunities inside, do it maybe mixed food, began to be like this, because there is no industry entry threshold, want to do it, Cashmere is rare and rare in China. It is difficult to imagine the zero height of entry barriers at the international level. This is the first reason. The second point, China's cashmere domestic market began to pluck up the cashmere wealth storm in 2000. It is the main point of wool ignition, weaving, tying, and tying. It has tailored the market and transformed the foreign trade enterprises to grab lunches and garments. It is such a process. Since competition does not require much profit, the price war has accelerated the process of civilians. In a sense, cashmere is now a mass consumer product in China. This is our pride, because we have promoted the national cashmere industry to benefit the national compatriots, and they have done their best; but at the same time, it is our sorrow, because we put so Rare resources, do not make good use of it, throwing out the skulls to make cashmere sweaters, leaving the wage earners as cashmere company owners, can make any good things dedicated to the community? There is no value, no design, no added value, no cultural taste, shoddy work, and cater to low-end consumption. This is the completion of the civilian process that has been brought about. We are all doing something that ruins the precious resources. The pole will be reversed. Cashmere return to the standard service rich people, is its only destination. In the future, the general trend of cashmere raw materials is gradually decreasing, which also restricts cashmere from continuing along the road of civilians and not far away.
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Third, the big outbreak is not far behind: The industry is worth long-term good
Look at the industry and compare it with related industries. There are many sub-industries in the field of wearing this clothing. We count on the fingers: like Li Lang, basically rolling in the polyester fiber, with the maturity of the consumer market, how many people will recognize this kind of purified fiber stuff Worryingly, Pierre Cardin counts top brands, his good stuff is wool, and his material cannot be described as one or two. The fur industry, with the awakening of global animal protection awareness, has been hit hard repeatedly. Western-style developed leather products have entered the mainstream. Consumption; The fur industry is very sad and will be even more sad later. No matter how tossing ordinary knitwear, are just under the ground to fight the world, not on the sky, because the low grade; thermal underwear, you can change the different materials, but where can you change it? Old face, lack of new ideas; down jacket and our industry more connected, impact each other, but what can down jacket to do it, how to do it or not, innovation space is too narrow; unique Chinese cashmere industry rich and colorful materials, category Exquisite, not only a variety of animal fluff can be selected, there are a variety of categories can show their abilities, can do underwear, bottoming shirt, underwear wear, coats, coats, cheongsam, windbreaker, you can also do a scarf shawl gloves And other jewelry, unlimited space for innovation. I didn't see a clothing sub-sector that has more prospects than ours, and no one! Believe in yourself and firmly believe in the future of the industry. This is what I want to say with my colleagues in the industry. Of course, the industry has encountered many problems. From the tailoring of cashmere in the domestic consumer market, it is estimated that, in the first 15 or 6 years, China's cashmere industry evolved into the Chinese cashmere industry. It was considered a stage of creation of the industry. At this stage, various strange images appeared. Wenzhou shoe industry, the soles of the horses are not a lot of stuffed stuffed horses, these companies are not quite well known today, what, as the industry progresses, many problems are not a problem. What song to sing on the mountain is objective and rational. China's cashmere industry is only a young boy. Do you expect him to be young? Naughty, not a bad thing? So, no matter what happens, we must not lose confidence in the industry. All of us who make sweaters are ordinary people. We can't be good, but there are two things that we can't do: like, believe in ourselves; like, believe in the future of the industry. Do not believe in yourself, there is no courage, no courage, there is no everything; do not believe the future of the industry, there is no passion, no passion, there is no driving force to go. Believe in yourself; believe in the future of the industry. These two things are our priceless treasure.
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Fourth, the case of bad money expelling good money will be curbed this year: genuine turning or starting from the moment
For many years, the sub-pile, represented by leather and pelt, was popularly sought after and popularized. For two years, the price of leather and velvet actually stood on the same level as high-quality white velvet. The law of value was thoroughly subverted, leaving people with an open mind. What is particularly funny is that the applause in the market is deafening. As we all know, the pelt is felt by the herders. It is better to sell cash than to sell meat. A large number of cashmere goats are slaughtered. The dead sheepskin is piled with cashmere. The raw material, commercial fire alkali, is used to burn down the velvet on the dead sheep's skin. Come. Because the most concentrated period of time for pastoralists to slaughter sheep is in the winter season, and the normal cashmere is in spring, the skin is not fully grown, and the velvet quality is greatly reduced, and because the velvet is burned with fiery alkali, the root of the cashmere is broken. Stayed in the skin, so the length is not enough; but also because of corrosive strong caustic soda, after fiery alkali damage, the strength of the skin can not be mixed with high-quality white cashmere velvet. In short, pelt velvet, in terms of its quality, is the worst in velvet. It's not wrong to use leather to cover the skin. It's wrong for everyone to recognize this thing and blindly applaud it. The immaturity consumer market simply believes that having good suede and anti-pilling is a good velvet. This preference misleads the perception of the industry, and the misperception of the industry in turn misleads consumers. Therefore, the standard of good velvet is reversed. The money was expelled on the good currency. The good news is that this year's return to the value of high-quality white cashmere, the price of leather-textile fabrics has dropped, and the difference between the two prices is a hundred thousand tons. Over the years, it has rarely returned to normal conditions. The situation of rabbit velvet is even more serious. Most manufacturers cater to low-end consumer groups, and the quality is more and more frequent. It is difficult to survive with high rabbit hair, and one fell victim to the world. Behind the changes in the cashmere raw materials market, the industry is moving toward rationality and the consumer market is maturing. From this year onwards, the development of the industry will enter the stage of genuine turning, and after three or five years, it will enter the stage where the authenticity is king.
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Fifth, rabbit hair is more suitable for China's national conditions: it will take a long-term rising channel
1. The advantage of quantity on raw materials is enough to support the entry of many manufacturers; 2. The product has its own unique style, and this style is irreplaceable; 3. It is affixed to cashmere and has significant cost-effective advantages. In many animal hairs that can meet these three conditions at the same time, Kekexili recognized a few years ago that non-rabbits belonged to them. Foxtail, yak velvet, alpaca, etc. were all too small for raw materials and were not widely available. prerequisites. Kekexili’s judgment on the rabbit velvet will sooner or later play a protagonist in the Chinese cashmere industry stage. It has been recognized by more and more people in the industry for several years. Because this judgment is based on a global perspective, an in-depth analysis of the inevitability of cashmere prices has been conducted, a forward-looking forecast of consumer trends has been made, and a comprehensive study of various animal fluff strengths has been conducted. There are several important reasons for the deep-rooted causes of rabbit velvet: First, the popularity of rabbit velvet is happy. - Do not damage the environment. Second, the popularity of the rabbit velvet people is happy. - There is almost no barrier to breeding and there are no geographical restrictions. Third, the popularity of rabbit cashmere manufacturers business is happy. - There is a significant advantage in things cost-effective, it is close to the mass consumption, and sells. Fourth, consumers are happy. - The money of sweaters is almost the same as that of cashmere sweaters. Rabbit velvet is a rational choice of the market, will walk for a long time, eventually playing the leading role in the Chinese cashmere sweater consumer market, monopolizing half of the country. This judgment will be repeatedly proved by the facts of the future. The brothel manufacturers are more inclined to go down than before, and the practice of using more and more raw materials for rabbit velvet is an episode in the development process. It does not affect the overall trend. Soon, the industry will correct itself.
Sixth, the industry will speed up its own subtraction: there will be a considerable number of merchant manufacturers fade out of the industry during the year
There will be no less in the future. The resources of the industry are rare, and it will become more and more rare. How could it take so many manufacturers and businesses? How can the global frontier consumption always be so low! The trend is king and Shunchang forgets. In the era of great change, it is a test for everyone. However, the hero is at the end of the road; For most companies and businesses, this is tantamount to the phoenix nirvana and rebirth.
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