Han Du clothing home with Alibaba lands in Australia to accelerate new retail overseas empowerment

As one of Alibaba’s measures to achieve its globalisation strategy, Tmall launched the “Tmall to the Sea” project in June 2017 and opened the Australian station in July. For many businesses, the huge Chinese community in the Australian market and the business opportunities brought by the anti-season season have been amplified with the launch of Tmall Australia.

This “Tmall to sea and Chinese Entrepreneur Day Mission to Australia” event is an opportunity for Chinese businessmen to attract Australian consumers and explore commercial cooperation with Australian companies. In the “Ali Nights” roundtable forum, Du Tingguo, co-founder of Han Du clothing, Cui Jiehui, co-founder of Lin's Wood, and Weng Jianghong, co-founder of Peking Cooper, all expressed their deep recognition to the globalization of the brand and put forward the business How to use Tmall to complete the overseas strategic layout.

Among them, according to Du Tingguo, co-founder of the Handu clothes house, Handu has two goals in landing in Australia. One is to increase the brand influence of Handu clothing in Australia and attract young Australian fans; the other is participation. In conjunction with Tmall's overseas eco-environment construction in Australia, the successful Tmall operating experience and brand marketing experience of Handu clothes can be given to more Australian businesses.

At present, there are more than 50 million fans in South Korea's clothing houses, accounting for more than 60% after 90. The brand rejuvenation of Handushensha actually benefited from the precise grasp of fashion trends and fashion elements by Handuyishe. Hando clothes house made the international brand actions become the norm by signing a series of activities such as signing Asia's top designer Cui Fanxi, international supermodel Soojoopark, joining hands with fashion Bazaar into Milan, Seoul and Paris Fashion Week. “We are currently conducting research on Australian women and analyzing users’ portraits. We hope to serve the young women in the Australian market through the stylish products and colorful IP content and innovative power of Handu.” Du Tingguo mentioned at the roundtable.

On the other hand, as an Internet brand operation group, the number of Handu clothing houses has exceeded 100 brands, covering Korea, Japan, Italy, Germany, the Netherlands, the United States, and the United Kingdom. Du Ting-kuo said that Han Douyi will focus on entering the Australian market and the Southeast Asian market, exploring cooperation opportunities with Australian enterprises, and empowering Han Du clothing business operators to overseas businesses to help them open up the Chinese market.

As Zhang Yong, CEO of Alibaba Group, mentioned at the meeting, “Ali is not doing business in Australia and New Zealand but is creating a new ecology of digital business.” Ali's platform advantage accelerates brand globalization and builds a complete global business ecosystem with Ali.