"Live" spring, color light mountaineering
On April 21, 2018, Lafuma, a century-old French outdoor lifestyle brand, celebrated the community of Beijing “Live the World†community, and joined hands with the Ranger, the “Color Mountaineering Festival†as the starting activity, which opened in the beautiful Xiangshan. Ten kilometers away from Xiangshan, the combination of mountaineering and popular color activities, with the playful setting of game-like tasks, makes climbing no longer a synonym for hard professional, more like a relaxed journey. Bring Lafuma outdoor gear to start a new light outdoor experience with sport and fun. 
Lafuma enjoys light outdoor and makes hiking fun. It has a romantic French passion and a mountaineering aspirations for nature. As an outdoor source, the internationally renowned brand that integrates nature and city, its unique fashion design, printed fabrics, and more tailor-made fashion tailoring, is committed to conveying the “urban natural borderless†adventure spirit. This year's color mountaineering aims to challenge yourself and share health, unity and happiness with the sports people. Emphasizing outdoor sports can also be fun and easy, calling on more enthusiasts to participate in outdoor sports and share fun life. 
Color mountaineering, scan code blessing
The color mountaineering festival is set to a group of 10 people. After completing the joint task of the joint force, the marine ball shooting game, after the number of counts is distributed, the corresponding color powder is distributed. The team completing the task gathers together to spread the color powder, and the leader raises the flag to lead the ranger. We headed for the summit, and after the arrival, we prayed for the warm spring, tied the red blessing belt and returned to the original road. 
Lightweight, breathable
Lafuma's professional support activities, based on its rich and long-term outdoor experience, provide VIP users with a wealth of benefits, as well as a light and easy-to-wear word-of-mouth equipment and quick-drying clothes as gifts. Breathable perspiration is very important during the mountaineering. The quick-drying T-shirt with refreshing body feels professional service and sports performance, quickly evaporates moisture, ensures the body is dry and comfortable, and is more suitable for light hiking.
Different from the traditional outdoor wide and bright color design, Lafuma pays more attention to the slim shape design and gentle and comfortable fabric color matching, French romantic floral complex, simple and atmospheric version tailoring, new standard of outdoor fashion. Let outdoor sports let more urban young people like to accept, and begin to enter the ranks of light outdoor mountaineering, walking, cycling, etc., so that holiday travel has become a fashionable choice for urban wear. 
Color mountaineering, sweeping the code, blessing, marching towards the spring, Lafuma Lefeiye "Live the World" series of activities, 2018 Beijing Xiangshan Color Mountaineering Festival, and outdoor enthusiasts ascend the blessing, attract more youth with fun form Groups, encourage professional players and enthusiasts to work together to show the fun and health of sports. In the future, Lafuma will still bring more fun activities, invite VIP users and sports enthusiasts to enjoy the sport and enjoy the “light outdoor, pleasant travelâ€.
Editor in charge: Zhou Lingling
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