YE'SbyYESIR latest 18 autumn and winter women's release of oriental style, Baimei night line!
In the Beijing Minsheng Modern Art Museum on the night of May 7th, the Chinese original light luxury designer brand YE'SbyYESIR officially opened the latest collection of 18 autumn and winter women's wear in a hand-printed Sukiyaki Japanese-style red folding fan. The release of the prelude. YE'SbyYESIR is China's leading designer brand that is unique in fashion and cutting style. Designer YESIR Ye Qian is the creative director of the brand and is responsible for the team's design. The unique concept of YE'SbyYESIR brand's main theme in each season is quite sincere and new. It has been the creator of the original trend of the domestic mainstream media, and the brand's first designer “light dress†concept has won more. The reputation of the Chinese first-line actress harvester. This season's fashion show guest Sukiyaki folding fan is from the designer's personal touch, also revealed the inspiration for the 18 autumn and winter series: a song from the famous Japanese singer Sakamoto Nine.
Designer inspiration analysis - the origin of a Japanese old song
"Shangyu Xiangyu" (Chinese name: head forward) is a song sung by Singer Sakamoto in 1961 (the name of the overseas song is changed to "Sukiyaki"). In addition to being passed down from generation to generation in Japan, it is also the most successful Japanese song in the world. Sakamoto Nine is very enthusiastic about public welfare. Unfortunately, in 1985, the world’s largest “Japan Flight 123 crash†was unfortunately killed, and “Sukiyaki†was also the only mourning song in the nine funerals after the crash. The original lyrics tell the story of the lonely person who is alone in the night, and must rely on the action of looking up and looking up, in order to make the tears not fall into the inner mood.
The romantic and soothing moving melody brings the impression to the designer Ye Qian, so the independent female image of “Lonely, One World†in the 18 autumn and winter series is rapidly formed in the mind. After half a year of design team drawing design and platemaking ruling Carefully crafted, this "Bai Mei Night" fashion show was finally released in Beijing in May.
New design concept - Japanese Kendo cutting aesthetics
This women's collection is the two highlights of the fashion show with the "Advanced Apparel Collection" and "Light Dress Collection". This season, with the unique perspective of Japanese-style kendo tailoring aesthetics, which integrates the tastes of East and West, the designer unveiled the design concept of the entire women's collection, and invited friends to famous fashion stylists and vice president of fashion Bazaar. Gu Gu (Wang Hao) created the YE'SbyYESIR style of the 18 autumn and winter show with a new neutral style of "toughness and boldness, only going forward": a Japanese-style tailored art fashion release, defining refined and elegant A new image of Asian independent women who are both soft and flexible.
High-end ready-to-wear collection - the appearance of "just"
This season's series witnessed the full explosion of the YE'SbyYESIR coat series and the suit series for the first time. The designers began to lean towards the aesthetic taste of the classicism and the neutral trend, and studied the finest version, the luxurious and multi-layered texture fabric and complex. A variety of craftsmanship and a full-featured upgrade of quality are a big surprise for this season's fashion show. High-quality hand-feeled cashmere wool, fine wool, light jacquard fabric, texture fashion fabrics and other materials as the mainstay of this season's coats and suits series, raw edges such as raw edges, rivets, embroidery, welt decoration and colorful knitting series Bringing rich and versatile fashion trends to the advanced ready-to-wear collection.
Light dress series - "soft" heart
The light dress series pioneered by YE'SbyYESIR is the fashion creativity that can't be ignored in China. Many top actresses wear elegant dresses of different levels in each season. This season's light dress continues the essence and innovation of the modern minimalist fun and superb cutting skills, creating a new elegantism of the exclusive Oriental women: the brand's iconic elegant off-the-shoulder and Japanese-style shoulder-shoulder design, asymmetric cutting Design, the new proportion of the exploration of the design, including the new black and white ink Japanese floral print on the fabric material, ukiyo-e night-end jacquard, Dongluo stripes and retro velvet integration. New materials and craftsmanship, high standards in cutting and patterning, the light dress collection exudes an elegant and elegant atmosphere.
Accessories Series - "And"
"Breaking the boundaries, regardless of each other, returning to love." The designer reorganized the Chinese "love" word with the Chinese, Japanese and English characters and designed them into earrings, pendant necklaces and rings.蜻蜓 and bamboo brooch, wind chime earrings, sword jade brooch, SUKIYAKI folding fan brooch, thousands of paper cranes, minimalist earrings, etc., have an oriental Japanese style to become a glimpse of the models on the fashion show. The combination of accessories and accessories such as woolen woven pattern handbags and line caps, Dongfeng wind belts and other accessories breaks the dull feeling of autumn and winter. The vivid and interesting details reflect the tension and restraint of the overall style of the season.
Star friends gather at the show to help Chinese design
On the night of the conference, the stars gathered and the stars were shining. Such as the super popular male star Wang Bowen, the singer and actor's multi-invasive talented woman Tian Hao, the ultra-high network influence of the fashion world goddess Zuo'an, the "ç…çŠæ¦œ" Gong Yu actor temperament actress Zhou Qiqi, "Sansheng Sanshi Shili Peach Blossom "Su Jin plays the role of Huang Xiaoying, "Flame Song", starring actress Ge Shimin, good voice singer Jin Chi, good voice strength musician Xu Lin, soul singer Xiao Yuhang, strength singer Liu Sihan, new generation popular singer Meng Huiyuan, famous host People such as Cao Difei, CCTV Xiaohua Wang Cong, well-known host Xie Nan and other celebrities appeared in the show's front row, supporting China's local design.
Creative collision of the team behind the scenes this season
The theme of the 18th autumn and winter series is "Oriental style, Baimei night line", and the simple and contemporary yet pure and soft Japanese style brings a confident Asian spirit. Japan's hall-class art makeup brand Shu Uemura teamed up with YE'SbyYESIR to design this season's cool and atmospheric perfect makeup for Asian modern women. The cool and handsome Qi Liu Hair style was created by the new hair stylist Zenan team. On the 18th autumn and winter show, the modern retro show music was composed by young musician Xu Lin. The new show team HOTPOT presented the first live show experience for this season's fashion show. The fashion advertisement for the fall/winter 18 fashion collection was shot by Chinese feminist photographer Luo Yang.
Art scene in the shopping mall
YE'SbyYESIR brand Wuhan New Store and Chengdu New Store specially invited architects SODA (architect Jiang Yuan and Song Chen's cutting-edge designer combination) who have worked with VOGUE, Mercedes-Benz, Bulgari and other top brands to design a new image: Inspired by the designer's consistent cutting line art concept, SODA uses a coherent and smooth curve element design space to transform the space into a bold and subversive space through the customary method of “cutting†and “misplaced†fashion design. The “material section†that has been rarely noticed has become a new visual element of the YE'SbyYESIR store, creating an elegant and romantic and artistic space aesthetic, and a refreshing offline experience has become a striking coordinate landscape in the shopping mall.
Each season of YE'SbyYESIR's series has different inspirations and story concepts, and the elegant and modern brand spirit remains the same. So far, seven YE'SbyYESIR brand stores have sailed smoothly, in Beijing's Sanlitun Taikooli North District, Beijing Galeries Lafayette, Xiamen Yanji Famous Center, Chengdu Taigu Li, Guangzhou K11, Wuhan K11, Six cities in Nanjing Deji Plaza officially opened.
YE'SbyYESIR's 18 autumn and winter series is shaped by the independence of the songs and struggles with the new women of this era: insisting on the initial heart, not forgetting the sincerity, leading the era rather than leaving, Zoran people do not blindly follow. With elegance and tenacity, it enriches the possibilities and colors of the world. Have a decisive heart, but also soft!
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