Hanpai Fashion Style Huayi Group in Action

Huayi Group is the full name of Wuhan Huayi Brothers Fashion Group Co., Ltd. and is composed of four well-known women's brand enterprises with an annual output value of over 100 million yuan. It is a large-scale, multi-brand operation that integrates R&D, design, production, marketing, and logistics. Fashion business.

Huayi Group's transformation and upgrading of fashion

Social development, renewal of business models, and escalation of consumer demand have brought new impacts on the traditional apparel industry. Under the background of the new normal economy, apparel companies must independently design and create their own brands, accelerate integration with the Internet information technology, and improve quality and efficiency. In order to create a new world of industrial transformation and upgrading. Huayi Brothers Group has shown different characteristics on the road to transformation and upgrading. It is to speed up the integration of information technology with the Internet and take the road of intelligence, branding, high-end, fashion, and internationalization.

(I) Explored the C2M model

C2M is the abbreviation of English Customer to Manufactory.

"Internet + era", the core change in business operations is the commercialization of the Internet model, the use of equality, openness, collaboration, sharing the spirit of the Internet to subvert and reconstruct the business model of the entire enterprise. Huayi Brothers Group, through the C2M model, has changed the traditional retail thinking from the factory to the user, driven by user demand for manufacturing. After 6 years of research and development, the Huayi Brothers Group has basically formed a prototype of the C2M model.

(B) to create a series of women's brand

The main reason for the decline of Hanpai apparel is homogenous competition, lack of personality in the brand, lack of core competitiveness, and failure to meet the diverse needs of consumers. Huayi Brothers Group made great efforts to create a self-fashionable women's brand, changed the traditional Chinese clothing, low-end, boring impression, to the fashion, popular, and seek multi-brand development, fully develop the market.

At present, the four clothing companies of the Huayi Brothers Group have a total of 12 autonomy such as Zhuomasi, Shang Enna, Lin Yige, Lerze, Bovia, Bo Xi, Ji Ji, Yage, AG and Jonah. 12 brand women's fashion brands. Each brand has its own clear positioning; it includes brand concept, customer positioning and target market, and thus also has different design styles and apparel series.

(c) Incubating the Clothing Commercial Street

The Huayi Brothers Clothing and Creative Park, with an area of ​​110,000 square meters, is currently Wuhan's largest apparel design R&D, manufacturing, trade logistics, and brand display base. The Creative Park Commercial Street not only displays different series and styles of apparel products, but also provides consumers with multi-functional leisure areas so that consumers can better experience the humanistic life while shopping.

In 2018, the China-Brothers Group gradually improved the industrial 4.0 era, linking manufacturing and shopping, and comprehensively upgraded and upgraded. We will vigorously promote the new business card for the first "industrial tourism" and "commercial tourism" business district in Wuhan.

(IV) Established a cultural and creative industrial park

Huayi Brothers Group always inherits and adheres to the fashion industry and creative design of clothing, and promotes the upgrading of products and services driven by innovation. In order to create a new ecology in the traditional clothing industry, the Huayi Brothers Group will base itself on the clothing and creative park, and will use the garment industry as a foundation to integrate the large-scale manufacturing base with the commercial street to drive the development of restaurants, tourism, green food and other industries. The distribution effect of the apparel companies was distributed to create a Chinese version of Outlet, and a brand outlet center with Wuhan characteristics was formed.

(5) HUAYI BROTHRS concept collection mode

Huayi Brothers Group has accumulated more than ten years and has abundant European and American brand resources. In 2018, it will introduce the “HUAYI BROTHRS” concept collection brand. The innovative trend propagation method forms a comprehensive fashion culture communication platform for international operation management.

The Group operates in the HUAYI BROTHRS international boutique concept collection model, promotes and promotes the fashion boutique brand concept, and has an internationally elite professional team and a keen fashion sense to lead the latest fashion trends in Europe and America.

In 2018, the Huayi Brothers Group will broaden its business strategy, and through the introduction of high-end talents, it will realize an integrated brand management path of internationalization of management teams, internationalization of management innovation, and internationalization of management concepts.