Global top with down jacket, 43 years of professional work, Bosideng Dengfeng series released

At 2:30 pm on October 30th, Beijing time, Bosideng held a summit conference in Shanghai to officially announce the new Wanfeng Dengfeng series down jacket. The Lawrence World Sports Award winner Xia Bojun, the leader of the Chinese mountaineering team, and other professional leaders came to the conference to help out. Nearly 400 industry professionals, professional associations and authoritative media witnessed the Bosideng Dengfeng series conference.

Bosideng Dengfeng series down jacket

The Dengfeng series is another ingenuity that Bosideng once again demonstrates the brand's excellence and accumulation. Inspired by the world-famous peaks, the top goose down, 43° gold down belt, GORE-TEX fabric and aerospace nano-insulation materials are used, and the honeycomb three-dimensional filling, waterproof rubber processing, RECCO life detector, etc. Cutting-edge technology and science and technology, produced through 489 processes. The Dengfeng series redefines professional down jackets with the three core functions of “extremely warm, no fear of extreme environment, professional-grade protection”, breaking through the down jacket craft and production limit.

Xia Bojun, who attended the conference, said that the Dengfeng series condensed Bosideng as the industry leader, and the cutting-edge technology in the manufacture of down jackets reached the top of the industry. The second time attending this conference was that it was because of the leadership of Chinese companies such as Bosideng that our national brand has always adhered to the spirit of self-improvement, innovation, and excellence, and each industry can embark on the peak of the world. The whole conference is different from the new product launch of the traditional clothing brand. It not only explains the functional technology of the Dengfeng series in detail, but also moves the scene of Mount Everest to the scene, and takes the lead in the appearance of airborne downhill in the clothing industry.

The highest grade goose down provides the ultimate warmth

The Dengfeng series uses the top latitude 43° gold down belt top goose down, and each 1000 goose picks 4 pieces for cashmere. Each down is hand-selected by the down screener. Only 15 grams of fine goose down in the chest and abdomen is selected, which has the highest in the world. The grade exceeds 5A grade 1000 bulkiness, and the amount of cashmere reaches 95% of the theoretical limit value. The imitation honeycomb structure adopts a new three-dimensional filling process to ensure that the down is evenly distributed in the whole piece of clothing, and the shape is stable. Combined with high-rise collar and hand-inserted pockets to keep warm fleece and other details, it provides the wearer with multiple and outstanding cold protection.

The peak of the Dengfeng series is 43° north velvet

Windproof, rainproof and breathable without fear of extreme environment

The Dengfeng series down jackets use GORE-TEX fabrics, which are known as "human second skin". The fabric film has 9 billion micropores per square inch. Each micropore is 20,000 times smaller than water droplets and 700 times larger than water vapor molecules. Double, so it can not only be durable, windproof and rainproof, but also highly breathable. In addition, all joints are treated with a special waterproof rubberizing process to effectively prevent rainwater from penetrating from the seam. The FITGO-TECH adjustment system of the hat can realize the one-handed adjustment of the brim size, and the high stand collar, the retractable windproof cuff and the elastic windproof skirt design make the clothes fit more closely with the human body in the neck, wrist and waist. ° Waterproof and windproof.

Dengfeng series of GORE-TEX fabrics

Humanized design professional level protection

The Dengfeng series uses the aerospace nano-insulation material aerogel of the Long March 5 to make an electronic instrument protection bag, which can prevent the electronic equipment from being affected by low temperature and accelerate the loss of electricity. With the MAGIC CHAIN ​​magic chain design, the hat will automatically disengage from the down jacket when the force exceeds the safety threshold, further ensuring safety during mountaineering or other outdoor sports. Each of the Peak Series down jackets is equipped with a permanent-use RECCO life detector. When encountering an avalanche or other accident during outdoor sports, the search and rescue team can quickly locate the victims and improve the success rate of the rescue operation.

Create a technology-sounding conference product that is recognized by professionals

At the entrance of the conference venue is a promenade composed of world-famous peaks. The "world's top" Mount Everest and the "European Top" Earl Prussian are full of sight. The ice crystal model of the outfield is just the right atmosphere of the glacier mountains and other cold and polar regions. It not only matches the theme of “Dengfeng”, but also coincides with the technology and craftsmanship of this summit series.

Conference World Summit

In addition, the show's catwalk is full of technology. In line with the Everest scene on the big screen, four professional models wore the main character of the conference, Dengfeng series down jackets, and hanged WIA slowly from the stage. Then he climbed up the snow-capped mountains, and he was strong and steady. After climbing to the summit, the four models descended to the center of the stage, and four models of the peak series appeared on the big screen. The audience was all surprised by the show of technology and creativity, and they took photos with their mobile phones. The applause continued and the atmosphere was warm.

Model wearing Dengfeng series down jacket airborne conference site

Live show Dengfeng series down jacket

In addition to the futuristic catwalk form, Xia Bojun, the winner of the "Oscar" Sports Awards in the sports world, and the leader of the Chinese mountaineering team also attended the conference and exchanged speeches at the press conference.

Xia Bojun said: Today, I witnessed the release of the Dengfeng series, which was shocked by technological craftsmanship and rigorous details. This year, I was fortunate to have boarded the summit of Europe, Mount Prussia, with the help of Bosideng. In the future, I hope to wear Bosideng down jackets to complete the ultimate challenge of "the highest peak of the seven continents + two large north and south poles".

Xia Bojun's live speech at the conference

The second time said: Bosideng helped the Chinese mountaineering team to win the Everest in 1998 and 2019, and continued to improve the down jacket technology in 21 years. The Dengfeng series released this time reached the top of the industry and was proud of the breakthrough of the Chinese brand. .

Second press conference live speech

Helping to challenge the limits to pay tribute to the spirit of the summit

Inspired by world-famous peaks, the Dengfeng series inherits the technological skills accumulated by Bosideng for 43 years and focuses on down jackets. The Dengfeng series displays the name and height of the mountain on the chest. The world map inside the down jacket symbolizes the spirit of human exploration in the global challenge of the limits of nature. Among them, the 8844 model inspired by Mount Everest is marked with the name of Mount Everest and the height of 8844 meters on the chest. The down jacket is also printed with photos of the 1998 Chinese National Team wearing Bosideng to climb the summit of Mount Everest. It is very memorable. .

As the representative of this summit design team, Italian designer Pietro Ferragina took the stage to talk about the design concept of the Dengfeng series. He introduced to the audience: "The Dengfeng series is a tribute to the spirit of Bosideng and the Chinese mountaineering team. The color is inspired by the snow-capped mountains, rocks and Chinese flags on Mount Everest; the design has been modified 217 times. In order to better conform to the contours of Chinese consumers; the armbands radiate outwards from the origin of the Chinese map, and the continuously extending 72 lines represent the initial heart of Bosideng warming the world."

Dengfeng series 8844

Gao Dekang, Chairman and President of Bosideng Group, said that the “Dengfeng” series is not only a challenge to the highest quality of down jackets, but also a tribute to all heroes who have reached the peak, and a tribute to the spirit of “Dengfeng”. Bosideng's entrepreneurial development for 43 years, inspired by the spirit of “Dengfeng”, has become the first brand of Chinese down jackets, ranking first in the country for 24 consecutive years. In the future, Bosideng will continue to carry forward the spirit of “mounting the peak”, focus on the core business of down jackets, promote high-quality development with brands, and realize the mission of “Bosideng warms the world”.

Gao Dekang, Chairman and President of Board of Directors of Bosideng Group

The audience at the press conference was very enthusiastic.

Focus on down jacket 43 years selling the world 72 countries

Since its establishment in 1976, Bosideng has continuously made breakthroughs in design, quality and craftsmanship, carried out 23 scientific and technological projects, obtained 3 high-tech product certifications, obtained 146 patents, and participated in 5 international standards and 9 national standards. The drafting and revision of four industry standards established its position as a benchmark in the entire down apparel industry.

Focusing on down jackets for 43 years, Bosideng has experienced at least 150 procedures in every down jacket. The high quality and warmth have been well received by domestic and foreign countries. It has been sold to 72 countries in the world such as the United States, France and Italy, and has won over 200 million people worldwide. In the future, Bosideng will continue to lead the innovation breakthrough in the down apparel industry, march toward higher and further goals, and establish the image of Chinese brands on the world stage.