Zegna: Making Suits Like Works of Art

“Zegna, a luxury clothing brand, has a demanding quality and reputation.” Brand expert Hui Zezheng said, “Zernia’s brand building is like an artist's treatment of his own works. Do everything."

It's a plus for your own art, not for adding water. This is the practice of a real artist.

Of course, the construction of luxury brands is also the same - not to add moisture to the brand, but to reduce moisture. From the selection of materials to the production of Zegna, we can see the growth of a famous brand.

Choose materials like art

Mr. Zhang, who works as an artist in the Shanghai Bund, has customized a set of handmade Ermenegildo Zegna global limited edition suits for his wedding. The price is as high as RMB 130,000.

It is said that this limited edition Zegna suit is made of 12-13 micron wool and is even thinner than silk for the naked eye. It is designed by Italy and made in Switzerland according to the climate requirements of the fabric. The hardest keratin is made and you need to wait for 50 days or so for such a suit.

Zegna's clothing materials have always been elegant, and even people feel too luxurious: Australian Merino wool, South African mohair, Inner Mongolian cashmere, Jiangsu silk, etc., are all the best raw materials in the region.

Zegna's pursuit of perfection is: weave the delicate style into the fabric, and never let the customer feel disappointed. Pure cotton, cotton with elastic fibers, and cotton and linen blended fabrics are naturally combined perfectly. Wool and silk blends, high-performance fabrics (one of Zegna's registered fabrics), Trofeo fabrics, cashmere, cotton blends, and new fabrics made from wool and bamboo fibers are refreshing.

It is also important to point out that these fabrics are very light. To everyone's surprise, denim is also feathery and light.