Kazena begins to enter the international market

If the brand's development path of “Casena” is light and beautiful, then we can see this beautiful and unique charm from her growing soil. Founded in 1996, Guangdong Jiaxuanna Garment Co., Ltd. is located in Nanfeng's famous clothing city of Guangdong Haifeng. It not only has a long history of clothing production, but Haifeng trousers was once universally praised by consumers. It is a real name. "Chinese pants center". It is in such a prosperous town that the "Cazena" brand begins to take root and sprout. In the second year of the company's business startup, “Casino” took the lead in the development of a washed cowboy. Soon, the “Calena” brand became known throughout the country with its advanced technology and fashionable design, and became Guangdong in 1999. The leading brand of pants products.

Haifeng's long history of clothing, rich experience in clothing, and a strong atmosphere of garments make the development of the “Casino” brand a natural progression. The tireless "Casino" did not satisfy the already impressive performance. In 2000, the first national sales conference of “Cazena” was held in Guangzhou. Franchisees and agents from the “Casino” brand across the country gathered together to describe the more brilliant future of “Casino”. With the joint efforts of all of us, the brand name “Casino” has become one of the best-selling women's clothing brands in the market. The sales network of "Cazena" began to spread throughout major cities in China, and "Casino" had already made all its preparations for "removing it into butterflies."

The great success of the “Casino” brand has enabled its operator, Guangdong Cardinal Garment Co., Ltd. to enter into the eyes of everyone. The company has been awarded the title of Outstanding Guangdong Private Enterprise for three consecutive years, and the "China Famous Brand", "China Women's Top Ten Brands", "Guangdong Top Ten Women's Outstanding Enterprises", and "Guangdong Top 100 Apparel Enterprises" have also started to take over. to. "Casina" feels the joy of success, and they feel even more magnificence of the Chinna.

After meticulous thinking, the "Cajuna" made a bold decision. They began to set up the brand's operation center in Guangzhou, which is known as the leader of the apparel industry. They are responsible for the sales management and brand operation of the “Cazena” brand in the China region. Haixin’s Kaxina production base has an area of ​​more than 30,000 square meters, more than 1,000 employees, a garment factory, an embroidery factory, and a water washing plant. It has advanced production equipment and multiple assembly lines. , The annual production capacity of more than 200 million large-scale women's production base. At present, the company's production base has passed the ISO9001 quality management system certification.

With the growing maturity of the "Casino" brand, the company's complete set of business philosophy is also in place. The company adheres to the business philosophy of "people-oriented, practical, honest, and win-win", implementing "beyond the self, sincere cooperation and co-creation". "Win-win, give back to society" business purpose, and actively introduce advanced management models. The company took full advantage of the location advantage of Guangzhou, a South China metropolis, and its influence and influence on the country in the field of clothing, and formulated the development strategy of “branding, specialization, networking, and internationalization”. The company's products have also shifted from a single trouser production to the production of various series of women's clothing, and its accessories and accessories products are also readily available, "Casino" has created a women's paradise. Since then, the "Calunana" brand has also completed its beautiful transformation of "determination into a butterfly".

In June 2007, the “Casino” brand autumn 2007 new product launch conference and the “Casino” brand image signing event were grandly held. The famous film star Michelle Reis officially endorsed Cardena. Michelle Reis's endorsement has enabled her to fully interpret her "Cabina" brand with a simple, elegant and full-office fashion style. "Casino" brand began her most moving butterfly dance.

“Catchjoy”, a European fashion wizard, conquered the vast majority of consumers in China and even in Southeast Asia, Europe and the United States with a “dignified, independent, confident, and harmonious” design style, and Katrina began to enter the international market. . "Casino" is not just a brand, but it has become an attitude of the people and represents a lifestyle - every detail can be tasted, through which we perceive the elegant and detailed fashion women need. Peace.