A letter from General Manager Qiao Yu to the front-line Qiao Yu family
The epidemic will always pass, and spring will not be absent. In the spring of 2020, we have experienced the baptism of wind and rain, let us face changes and unknowns and hug even harder. JA0B00 Thank you for your company all the way! On sunny days we have more power to embrace change and the future. JAOBOO 2020 is with you.
The outbreak catalyzed the transformation of new retail
Physical retail faces unprecedented challenges, and difficulties and opportunities often coexist.
Keywords: traffic privatization, community marketing, inventory maintenance, inventory monetization
The customer base of physical stores is particularly important. The explosive growth of social marketing and online stores, the customer base of stores has become the basis for performance conversion. Community / marketing has become the standard configuration of physical stores, and the traffic entrance of stores is opened through the establishment and operation of communities;
Customer group diversion and maintenance from offline to online to do front-end interception work, do a good job of traffic marketing in advance; the customer group through the online advance preview, live broadcast, interactive way to complete the promotion of store marketing activities; the final realization of cash The way is to provide valuable product services and purchase services. Professional services in stores will be the core value of survival.
Changes make us difficult while catalyzing our own iterative upgrade
Several thinking upgrades in 2020
Traffic thinking focuses on establishing a private domain traffic pool for store traffic.
Altruism and mutual benefit: the advent of the era of inventory, to provide value services to customer groups, that is, to improve retail service awareness and professional level (clothing matching, life, aesthetics).
Learning and transformation: The market competition in this era is the competition between people and time. It is the best way to learn new things at the fastest speed and be able to imitate and use optimization and upgrading. There is not much time to explore slowly to do generation training, To learn with practice.
Platform thinking: No matter how small a store is, it must establish its own community circle, which is the basis of traffic. How can bosses and employees, stores and companies, retail colleagues in stores and regions form alliances and integrate resources to create themselves? Shop IP, better serve consumers.
Capacity building and tools
From February to March, many stores are trying to prepare for community marketing, live broadcast and post-epidemic marketing activities. To achieve results, you must first have the ability to perform operations. If you understand, you must do it. JAOBO0O headquarters will work with stores across the country Go for promotion, march
On the 6th, JAOB0O Business School officially opened and confirmed that the 12 major system courses were gradually improved through live broadcast and one-on-one landing. We use public accounts and small programs to unify the promotion materials at headquarters and stores, explain live marketing skills, and make it simple, efficient, and effective.
-One of the 12 systematic courses
1. "Community Marketing + Online Store"
2. "Locker + Powder Drainage Strategy"
3. "Performance Blasting Plan"
4. "Display aesthetics"
5. "Top-up strategy + performance doubling marketing plan"
6. "Gold Medal Manager Training Course"
7. "Super Shopping Guide Special Training Course"
8. "Salary Performance Mechanism"
9. "Senior Partner of the Store"
10. "Live / Small Video Material Editing"
11. "Community Aesthetic Technology"
12. Year Pass Sprint Program Class
2020 is not a slogan with you. We work together to follow the trend, change our minds, act immediately, receive income from zero, and start to grasp the first round of marketing activities after the epidemic to do a good job in summer sales. The headquarters will also issue corresponding policies to support Franchise stores, please pay attention to each store:
A small deposit recharge plan for the operation center store on March 20
| March 21st, the retail department's summer product mix explanation live
The best time to plant a tree was ten years ago and today!
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