Six coups for invincible sales

1. Just discounting is not enough

Today, when the commodity economy is highly developed, “customer is God” has become the motto of many commodity producers and distributors, and to treat “God”, of course, it is to be cheerful and courteous.

However, to truly please the joy of this "God", squeeze out the "golden and silver" treasures of "God"; dug out, should pay attention to the mastery and use of humor. Everything is the same. I only know that I have posted the "95% off" and "85% off" notes, and the tricks to smile and greet customers to buy cheap goods are outdated.

See how Americans do it:

A gentleman walked into the ticket office of Western Airlines and said to the ticket seller:

"I want two tickets for San Francisco."

"Okay, but, sir, there are a variety of discounted prices for this type of ticket. I don't know which one is right for you?" Miss replied.

“Oh, concessions?” I said casually. “I have heard of it, but I don’t know what special offers?”

"Are you American Indian?"

"No. You ask this?"

"That's a pity, sir, because if you are an Indian and leave at 4 in the morning and return in the early morning, we can give you a 30% discount, but now only 8%."

"Oh, my God, can you have other preferential terms?"

“Well, if you have been married for more than 50 years without divorce and go to your wedding commemoration, we will give you a 20% discount.”

"This is not suitable for me, is there not?"

"Yes, there is a ticket here. If you are a member of a national embassy in a holiday, you can give a 15% discount."

"Then I missed it again, I am traveling with my wife and I."

"Oh, sir, why don't you say it earlier? Is your wife less than 60 years old? If he is less than 60 years old and you are not on a weekend trip, you can enjoy a 20% discount."

"But we have to be free on weekends?"

"Well, don't be discouraged, do you and your wife have students? If you are in college, and on Friday (Friday is a weekend in the United States, but because Jesus was killed on Friday, it is considered an ominous day) By plane, we can give you a 45% discount."

"My God, it's almost half cheaper! Unfortunately, I have finished college in the early two years. So, Miss, you still give me the 8% preferential treatment, thank you for introducing."

You see, in the face of such a wide variety of humorous and preferential conditions, the passenger did not get much discount later, but he also satisfactorily bought the ticket. Needless to say, I will patronize this whenever I have the opportunity. Home airline.

2. With a very confident attitude to the customer's appetite

In the process of sales promotion, the words spoken by the salesman and the way of speaking and speaking are very important to the customer.

Through the confidence, firmness and way of speaking of the salesperson's words, the customer can see whether the salesman is confident in selling his own goods and selling the goods. If the salesman is very determined, his goods will be good, his sincerity is real, and his merits are 90% correct, so the customers who are hesitant will be more determined.

For those who are easy-going, talkative, and not stubborn, the salesman should talk to them in a sincere tone. As long as they are on their minds and feel suitable for their needs, they generally have no major problems.

For those stubborn customers, they have to pretend to be careless and indifferent to their marketing instructions. After the explanation, the customer did not express his attitude and casually talked about other interesting things in the business, and never mentioned the purpose of the promotion. Customers will be attracted to you in this way, creating curiosity, so that you will say that your merchandise sales customers have special conditions, and your care does not mean that customers do not meet the conditions. In order to show that they meet this condition, the customer will insist on buying your goods.

In addition, when customers are tired of selling, or show bad emotions, you should carefully consider what you want to say, try to make customers interested, and make them excited about your marketing.

3. Admit it first, then find a reason to refuse

In the negotiation, we must pay attention to it. No matter what the other party says, we will first recognize it. Even if the other party is not telling the facts or his personal misunderstanding, it is not necessary to negate it. When listening to other people's conversations, the face should have a peaceful smile.

Admitting each other is a kind of ceremonial meaning. After acknowledging, a "but" can reverse the topic and put forward your own position, so don't worry that "recognition" will be as "recognition" as you are. This is also The beauty of "recognition" is here.

If the other party asks for a price cut, you can say: "Your psychology can be understood, but...", launching a series of reasons that you have already managed on the chest, the meaning and the saying "No, this is not acceptable" is the same position, but It sounds pleasing to the ear and it sounds a lot more.

A smile, that is, an attitude in negotiation, will also play an important role. In speaking time, we must pay attention to the equalization of autumn, and avoid the situation of monopolizing the country; attitudes should be frank, create a sense of unity with each other; try to meet the reasonable demands of the other party, avoid confrontation, speak concisely, listen to be concentrated, and avoid rhetoric. Delay the time, have a relaxed and pleasant tone, and have a good humor.

4. Give the other party a reason for being profitable

A person may have both mindsets that want to be confident but not really confident. People who are cautious and stubborn are more untrustworthy, and use this attitude to influence their behavior. He is not not convinced of other people's ideas, but he has more hope that people can trust his strong ideas. For such a person, he must design a set of reasons for him in advance: "You do this, not only for yourself, but also for others." To understand the righteousness, you can convince him.

For example, a salesman selling gems or furs said to a housewife who is hesitating:

"You will definitely make you more perfect with these things, and your husband will like you more."

The meaning of this sentence is that you are not doing it for yourself, but also for your husband. She must be very happy to buy, if further said:

"Even if you buy it, if you want to get rid of it, you can sell it at a high price. This will not help your home."

When the other party heard that, she would definitely think that she bought this thing for him, not for him, but also for home and so on.

5. Let customers generate a desire to buy now

In your sales process, sometimes it is a good suspense to the customer, giving the customer a sense of urgency, creating a feeling of a better time to buy now, prompting him to deal with you immediately.

For example, when talking to a customer, give him some market information that is appropriately exaggerated or related to the goods, so that the customer can follow the information you provided, and you can say: "You can say this:" The raw materials of the goods are already ready to raise the price, so the price of such goods will also rise accordingly. Or "Our company may reduce the supply of such goods due to insufficient manpower from the next quarter."

This method is to actively stimulate customers and mobilize customers' desire to purchase. This is very important in the sales process. If you just wait for the customer to negotiate with you and let the initiative be in the hands of the customer, your sales promotion will not succeed.

It should also be emphasized here that it is not too exaggerated when you are bluffing, just a little bit, let the customers think about it. Otherwise, the customer will think that you are cheating on them, which is very unfavorable for your sales promotion.

6. Customers who are not effective in repeated persuasion may wish to try the method.

Some customers are basically satisfied with all aspects of the goods, and the funds are also affordable, that is, I do not know why, so that he always feels that there will be any problems in the future and he is uncertain, and he is too determined to make a decision. The radical method is especially effective for this kind of customer.

So you can say this: "Mr., there is such a situation in the world. The more a person is interested in him, the more he likes it, the more he dare not bravely pursue and strive to have it. I think this is A very sad situation."

I think, sir, you must not be such a person. If you think this product is okay, take action. ”

After such a radical, I don’t think there will be any customers who express silence.

Melamine plates

Eurohome Porcelain Technology Co., Ltd. , http://www.czehpceramics.com