Do not build a door and window corporate brand
Wood door industry 3.0 marketing era to aggregate consumers with values
The 1.0 era is selling products. In addition to selling products, 2.0 also looks for the value of differentiated emotions that resonate with consumers, or about lifestyles. Basically, everyone does this. At 3.0, we want to talk about social values, what is the difference behind it? 1.0 tells the unique difference of products, 2.0 talks about the emotional value of the brand, or the way of life, basically one I said that you listen to the model, to 3.0 In the era, we hope that the brand will not only be the brand, but also the branding supported by product differentiation, but more of the branding must have positive energy, how the brand of door and window enterprises pay attention to the whole social values ​​of consumers. The need for docking? This is the key to brand breakthrough.
There are several changes in the characteristics of 3.0. The first one is changing from “I†marketing to “we†marketing. We will define who our consumers are. What do we mean? In fact, when we started to define our customers, we not only It is only from the consumption drive of the product to define our target group. We should be from a fan's point of view, what is the fan's point of view? The fan's point of view is a group of people with shared values, that is, people are aggregated by values. Our consumers, not consumers, define our target customers. This is a big difference between being a consumer and being a fan.
Wooden door enterprise marketing communication is not important to carry out insight is very important
"Internet communication marketing needs top-level design", which requires insight into the times, insights to consumers, and insight into products. At the same time, it uses six tactics of Internet marketing communication, namely, connection, experience, adjustment, platform, content, medium.
The society is constantly updating and advancing, and the taste of consumers is also being improved step by step. If the door enterprises want to “kill a bloody road†in the highly competitive market, “insight is very importantâ€. In the mobile Internet era, how do you communicate and communicate with consumers? The premise is that your insights are important.
There are three levels of insight, the shallowest is the insight of your product, the differentiation of products, and the higher is what we just said, our brand, who our products are sold to, this is consumer insight, in consumer insight Above, the highest is your brand's insight into the times, and the insights of this era, it can be closely related to your brand, not just to see.
Branding of door and window enterprises is a long-term systematic process. It requires enterprises to shape and aggregate with the values ​​recognized by consumers, and the brand connotation can not be shaped. When communicating and communicating with consumers, a patience and affinity public relations team It can easily cope with the problems that may arise in the process of brand building, and easily close the distance between the two to form a high degree of consumer recognition of the spirit of the brand. Similarly, the brand building that truly falls can have a solid mass base.
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