After sports and leisure, outdoor clothing may be the next big hit?
In recent years, sports and leisure have grown into one of the most popular categories of clothing. Sneakers, running shoes, jogging pants, leggings, etc. have become popular items. According to a survey by market research firm The NPD Group, outdoor sportswear is also gaining popularity.
The outdoor sports referred to by NPD mainly include hiking, cycling, camping, rock climbing and various water sports (such as kayaking). As of October 2015, outdoor sports sales increased by 6.7%. It has grown into a market valued at $18.8 billion.
And the survey shows that online sales of outdoor products alone accounted for 2 billion US dollars, a 13% increase, while in the traditional running goods market, sales fell 2.7%. According to the Outdoor Industry Association, Americans spend $8.1 million on bicycle gear and travel abroad a year, far exceeding their spending on airline tickets (5.1 million).
WWD summed up in an article, "The Outdoor Apparel Group has created a sportswear category that can't be found in the popular sports product store or in the world of sports and leisure."
They are not yoga pants or tight leggings, but some more performance pants and tops, such as quick-drying fabrics, but at the same time they look like casual wear that can be worn.
Many outdoor brands have seen this trend, from the original promotion of outdoor, professional, extreme sports, and gradually put the core of propaganda in the mobile life of the city, such as Nike's ACG series, gradually began to emphasize "urban outdoor" and The concept of lifestyle brand, recommended for commuting to and from work, even through the sultry subway cars, cold windy sidewalks, and against weather changes, those waterproof, breathable, reflective, warm, and extended performance can come in handy.
Coupled with the entertainment of young people in the city, it is also closer to the diversity of outdoor activities. Unlike the previous professional audience, active people are more willing to have more attempts, which can be called a variety of outdoor sports (multisport) people.
It’s possible to play kayaking in the day, hiking on the next day, and then riding again... and the resulting consumption is of course increasing. And as a generation that is pursuing a quality of life, people are not satisfied with the casual set of a pair of daily running shoes, they will seek more professional equipment, the brand must be in place. In the process, some people may think that the professional walking pants are not in violation of the office, and with the superior performance, the outdoor clothing gradually becomes daily. There is data showing that in the United States, outdoor sports consumers spend an average of $465 a year on outdoor gear.
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