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The name of Hennes & Mauritz (H&M), a chain clothing store from Sweden, may be rarely mentioned in Asia, but it is notoriously famous in Europe. In terms of sales, H&M is Europe's largest apparel retailer, and its performance continues to rise even in the midst of a recession.

H&M has been able to sweep the streets of Europe thanks to the company's three-in-one philosophy of popularity, quality and price, as well as a policy of active expansion.

After Pearson joined the company in 1972, he hoped that the company would be able to add popular and quality features in addition to the only low price advertised. Although many people believe that these features cannot exist in one brand at the same time, Pearson believes that the company can do it. After H&M's "providing popularity and quality at the best price," H&M did give a boost to the company's success.

H&M has replicated this triad of successful equations to other markets. Although H&M is from Sweden, the biggest market is now in Germany. According to Forbes magazine, when Pearson took over the company from his father in 1982, H&M had only a hundred stores at the time, and most of them were in Sweden. Nowadays, the company’s ambition has been burning from Europe to the Americas. There are more than 800 stores in 14 countries. Last year, 88% of the turnover came from foreign markets. In 2003, the number of new stores opened by the company is expected to reach 90. The company’s expansion rate for the past six years is about 75%. The current goal is to enter a new country every two years.