Huayang Weaving: Product innovation makes the company strong and strong

"No matter how many orders, this price, we will not fall." In the reception room of Huayang Weaving Co., Ltd., when the customer asked for a price cut, the marketers refused to give up.
What kind of energy does Huayang Weaving dare to scream with customers? "Our products are not available to other companies. People without me, people with me, is our magic weapon." The company official told reporters that their company began to develop new products since 1998, and now, New products with higher scientific and technological content have become the company's leading products, making them invincible in the competition, and the sales situation is optimistic year after year. The output value in the first quarter of this year increased by more than 10%.
“Huayang Weaving” is a textile enterprise that is positioned to produce medium and high-grade fabrics. After more than 20 years of development, it has grown from a small factory to a large-scale enterprise with total assets of 100 million yuan. Recalling the road that enterprises have gone through and attaching importance to the development of new products has become the key to the development of enterprises.
Eight years ago, after the Asian financial crisis, the domestic market was weak and the products suffered a price war crisis. Because the products are similar, similar companies only use lower prices to open up the market, and “Huayang” naturally falls into such a situation. To get out of the predicament, we must take the road of innovation and do products that others do not have.
As a result, the company’s CEO convened two production directors, Ma Baoxiang and Ma Forest, to develop a new product with scientific and technological content. Since the establishment of the company, these two "horses" have been followed. They have rich practical experience despite limited theoretical knowledge. They started their research with a hard scalp. At that time, the products made by chemical fiber companies mainly used network silk and yarn-dyed fabrics. However, these two products have fatal shortcomings, that is, there are not enough patterns, the hand feel is not soft, and the fabric sag is not enough. "To overcome these shortcomings, it should be considered as innovation." So the two began the road to innovation. In order to develop new products, the two worked day and night, buried in the workshop, and made trial production again and again. After more than two months, they finally produced a fabric that meets their requirements. After all, it was the first time, the experience was not enough, and it was not verified. They invested in production and produced more than 20,000 meters in one breath. They could be produced in batches and there was still a flaw. After a hard work, a new product of filament chemical fiber cloth was finally developed. For many years, this product is still in volume production and sales are still good.
In the past 8 years, the new products continuously developed by “Huayang Weaving” have brought profits to the enterprise. Based on 96 of the most advanced Japanese Toyota air jet looms, the company has invested millions of dollars to purchase 8 Taiwan water jet loom.

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