60 years of ingenuity and innovation red beans shiny clothing Fair

March 15-17, 2017 China International Clothing & Accessories Fair (CHIC 2017) kicked off at Shanghai National Convention & Exhibition Center. In the clothes Expo 3-A527 booth, Hongdou Group's clothing brand - red beans men and red beans at home such as appointment, new clothes come. This reporter was informed that this year is the 60th anniversary of the establishment of Hongdou Group. This Chinese garment is "old-fashioned" with 60 years of focus. Innovation is more than that. In the profound interpretation of new fashion philosophy, the interpretation of the mainstream lifestyle and the blistering service fair once again Show attention to the bright spotlight. Smart upgrade innovation driven innovation and manufacturing, new technologies and other intelligent upgrades, will be the men's business transformation and upgrading of the engine. Hongdou Group, which is good at seizing opportunities, has gradually established and perfected its own development ideas of "intellectualizing" and "making smart": actively complying with the development trend of the industry and the requirements of the state's industrial policies, vigorously promoting the construction of digitalization, informatization and intelligence of the Company, Make full use of the Internet, Internet of things and other technical means to comprehensively upgrade all operational aspects of product design, supply chain, production, sales and internal management so as to create a sustainable competitive advantage and promote the healthy and steady development of the Company. Therefore, "Smart Red Bean" should be shipped And students. The service Expo from the exhibition hall to the exhibition design, red beans closely around the sixtieth anniversary of red beans and two major themes of intelligent products, following the holographic projection, intelligent robots, smart shelves, intelligent fitting room and a series of smart products after the input , Located in the fashion men's clothing red bean men's first VR glasses display the store display, so that consumers do not have to visit the red bean men's clothing store site, you can feel "focused" display brought 3D super-sensory experience, a full display of red bean men Brand's unique design. In the red bean exhibition hall there is a special custom DIY high-end custom area, customers can shop in Hongdou store to fit the body, the design of unique clothes, great to meet their individual consumer needs. Leisure and entertainment district is also another important part of the red bean men's smart stores, allowing customers to select the favorite clothes at the same time, children can enjoy in the entertainment zone to play, family members can also enjoy the coffee drink area of ​​leisure and pleasure. Technology products into the red bean emotional store services to customers with a new service experience supreme, mobile images, comfortable music, high-quality products, intimate personalized design all reflect the intensive cultivation of red beans ingenuity. Zhou Hongjiang, general manager of Hongdou shares a greater goal, "as consumers of environmental protection products, health, functionality put forward higher requirements, red beans only deepen the smart manufacturing, we can continue to innovation-driven transformation, to One after another 60 years. "Young reengineering focus on temper quality rejuvenation is the pursuit of clothing, focus is to create a good product foundation. Red bean clothing strong momentum of development in recent years, is inseparable from the brand rejuvenation and focus on quality temper. To this end, the introduction of red bean men international first-class design team and product planning team, enhance independent research and development capabilities to meet the individual needs of the consumer to develop shirts, suits, colorful series and other innovative products, "Light Suit" is one of the new fashion. How can a simple light suits play the rhythm of modern light life? Designers think hard and think, decided from the "light comfort, light management, light with, light travel, light fashion," the five design perspectives, breaking the traditional, breaking the shackles. Through repeated tests, designers completely throw away the traditional shoulder pads and suits and suits to break the suits design, so that men feel the comfort of light suits. Through the fabric washing, grinding, ironing, finishing a series of tests, after more than 500 failed, finally succeeded in testing. 2017 red bean light suit, continued the light comfortable, light management, light with, light travel, light fashion design, elastic fabrics, more comfortable, wear-resistant anti-wrinkle, more practical, can be folded, more convenient. With "red beans light suit, light to enjoy freedom" as the promotion language, and into the light, light, light, easy product style, the main light fashion product concept, through product updates to promote a free, decompression state Light lifestyle attitude. Red bean light suit in the continuation of red beans men advocated "flat, peaceful, civilians, parity," the mainstream way of life at the same time, doing heavy work for subtraction, so that life simplifies to a simple realm, leading a suit revolution. As the outstanding representative of the home apparel industry, Hong Dou home has been founded, always uphold the innovative, beyond the design concept, the industry has made extraordinary achievements. Red beans Home Depth home lingerie for decades, new products one after another. Following the success of the autumn and winter of 2014 launched the "red beanie" underwear market access, in 2015 the company has developed a revolutionary epoch-making products - red bean cotton. Spring and summer of this year, red bean home once again iterative, launched yew bacteriostasis, color spinning, no trace of three underwear, fabric environmental health, fashion design aesthetic to meet the consumer "green new fashion" consumer demand, once listed, It has been quite good market performance and reputation. Light suit, red bean cotton, etc. Each new product is after several years of accumulation, from the first concept to the star series, during continuous innovation and improvement. It lasted many years of hard research and development, during which overcome one after another technical difficulties. Try again after trying on, try on and off again and again to improve, with the spirit of artisans focus on creating a piece of quality products, truly user-centric, to focus on temper quality, constant change in the constant iteration of new products, so that red beans A Chinese garment "old" has always been young and vibrant. Mode of innovation and win-win chain of wealth to join red beans, the chain of wealth. These eight words are not slogans, red beans are the reality. In order to this sentence, Hongdou adhere to the concept of win-win, in joining the mode of continuous innovation. The face of fierce market competition, red beans men continue to better ourselves and adhere to the innovative business model, and firmly out of their own, to adapt to the market, all win-win cooperation of the joint franchise model. Use "one of three priority" business philosophy to choose high-quality franchisee, with high quality service and performance feedback franchisee, and franchisee win-win situation. Continued growth in sales results for franchisees believe that high-yielding red bean model will bring more profits and benefits. In store operations is to focus on people-oriented, user-centric, to establish their own "red bean community" to cultivate loyalty "pink", to create value for consumers to meet the individual needs of consumers and consumers win-win situation so that red beans Men's sustainable development with a firm customer support. Like red beans and men, red bean outstanding home performance, franchisees and more stores even open. In 2014, with the overall weakness in the domestic apparel industry and the poor sales of chain apparel, Hongdou's home sector rose against the trend and accelerated the development of distribution channels in 2016. In 2016, Hubei and Shandong get together and flowering. The store opened more than 300 new stores throughout the year and formed economies of scale in Suzhou, Yichang, Yancheng and Cangzhou. In January 2017, in just one month's time, more than 50 stores were opened in Hongdou's home and sales also achieved a good start to the Year of the Rooster. Affiliates from all over the country have joined the red bean men, red bean at home, is optimistic about the red bean adhere to the win-win alliance affiliate mode, from the store management, product furnishings, personnel training, marketing and other chain-like one-stop quality services , So franchisees join the red beans no worries, so that more and more people choose to trust red beans, join red beans, truly "join red beans, the chain of wealth." Red bean men, red bean at home and other brands have also entered the fast lane development, sales performance Festival Climb up. 60 years to stick with the love of the ingenuity of love life, cherish life, people will focus on work, will be excellence, will seek perfection, will be meticulous, will make a boutique. From 1957 a handmade small workshop stitch, to today's series of clothing excellence; focus from a single knit underwear, clothing products series; from the traditional garment industry, to the transformation of smart clothing. Red beans adhere to the clothing 60 years, made with love ingenuity. The history of the 60-year history of red bean clothing is a Chinese "clothing innovation articles": from B shirts, nylon shirts, to nurse shirts, pearl shirts, clothing shirts, air underwear, air conditioning underwear, To red bean cotton, from colorful shirts, light suits, to smart clothing upgrade ... ... As China's clothing brand "old name", Hongdou Group 60 years of commitment, commitment and change. In the Chinese clothing industry is in a time of great changes in the pattern, the red bean in the garment industry in the era of change, China has always been a determined explorer, innovator. Mainstream life "modernity" remodeling, so that red beans are younger and more stylish. As Chairman of Hongdou Group Board Zhou Haijiang said: "We want to use local culture to cultivate their own brand of fertile soil, the Chinese brand to the world. Red beans are doing unremitting efforts in this regard."

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