From Anime Costumes to "IP Cultural Ecosphere"
The domestic animated film “Bear Haunting†hit a total box office result of 900 million yuan, but its authorized derivatives sales exceeded 2 billion yuan a year, and IP cashing ability was surprising. The enhancement of IP liquidity and the creation of an “IP cultural ecosystem†are the main thrust of the current US culture. Yesterday, Zhao Xiaoqiang, chairman of Meisheng Culture, told reporters that in recent years, the company’s transformation and upgrading road has become clearer. The key point is to focus on the production and realization of IP content.
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Founded in 2002, Meisheng Culture began with a focus on the production and sales of anime derivative anime costumes. The main products include Disney image anime costumes, movie image anime costumes, traditional festival anime costumes and decorative headbands.
As Europe and the United States continue to raise the threshold for imported clothing, some small-scale, poorly-designed companies are gradually being eliminated in the process of reshuffling the anime apparel industry. Meisheng Culture, by virtue of its own advantages and competitive products, has risen against the trend and successfully landed in the Shenzhen Stock Exchange in 2012, becoming the first share of Shaoxing's cultural and creative industries.
After the listing, Meisheng Culture ushered in the golden period of development. This time, the new industry turning point has also arrived.
After cooperating with Disney and other companies, the overseas sales of Meisheng Culture have kept growing, and the profits are considerable. Even if they do not make the transition, the dividends given by the company each year are enough to satisfy the shareholders. However, Mei Sheng Culture is obviously not satisfied with this.
"Before the listing, we formulated a strategic goal of developing upstream and downstream based on the animation apparel industry." Guo Rui, president of Meisheng Culture, said in an interview that the industrial layout of the US Culture is through acquisitions and mergers and acquisitions. Realized.
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From 2013 till now, M & A Culture's mergers and acquisitions are very active. As of last year, it has invested in acquiring more than 30 companies. In April this year, Meisheng Culture once again shot up its wholly-owned subsidiary, Hong Kong Meisheng, to invest in JAKKS, holding a 19.5% stake in JAKKS and becoming the largest shareholder of JAKKS.
JAKKS is a company listed on Nasdaq in the United States. It is mainly engaged in the design, development, production, marketing and distribution of children's toys and other consumer products. It is one of the world's largest manufacturers and distributors of toys and other consumer products. It has authorized many brands including Disney, Star Wars, Nintendo and other famous brands. After receiving the first edition and before, JAKKS has always been the largest sales customer of the US Sheng Culture, and Mei Sheng Culture is just one of its suppliers. The counterattack of this status is exactly the embodiment of the transformation of Meisheng Culture in recent years.
Up to now, Meisheng Culture has completed the closed loop construction of “Own IP + Content Creation + Distribution Operations + New Media Operations + Derivatives Development, Design and Production + Online and Offline Channels.†Next, they will be committed to realizing the realization of the entire domestic IP industry chain.
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What is the IP liquidity ability of Meisheng Culture? A set of data is sufficient to show that in 2016, Meisheng Culture IP derivatives achieved revenue of 327 million yuan, an increase of 39.92% year-on-year. At the same time, the animation and games business achieved a revenue of 83.13 million yuan, an increase of 92.6% year-on-year.
“The Star Institute of IP, which the company is currently focusing on, is expected to become another super IP following the “Korean Ocean†and “Bear Infestation.†We will focus on derivatives, games, and other super IPs such as Star Academy. Realize the ecological layout of the film and television and other areas." Zhao Xiaoqiang is full of confidence.
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