Xinshen Group won the top ten influential brands in the second Chinese hemp textile industry
On April 18th, 2017, the annual event of China's hemp textile and garment industry - 2017 China Hemp Textile Industry Association's 7th Board of Directors (Enlargement) and the 2nd China Ma Textile Top Ten Influential Brand Awarding Ceremony were held Xinshen Group won the top ten award-winning brands.
On April 18th, 2017, the annual event of China's hemp textile and garment industry - 2017 China Hemp Textile Industry Association's 7th Board of Directors (Enlargement) and the 2nd China Ma Textile Top Ten Influential Brand Awarding Ceremony were held . Xinshen Linen ranked among the top ten award-winning brands, and the general manager of the group, Li Haikang, took the stage to accept the license.
Yang Zhaohua, vice president of the China National Textile and Apparel Council, said in his speech that hemp textile enterprises should adhere to the innovation drive and actively carry out the "three-product strategy" of increasing varieties, improving quality and strengthening brands. From the upstream to the terminal, carry forward the craftsman spirit to enhance the manufacturing level and enhance brand awareness to create a brand.
When it comes to fashion, people always think of clothing and think of various end products. However, the dream of Xinshen linen fabric + fashion is based on the most fundamental fabrics. In 7 years, he joined hands with designer Sun Lin to release the trend of linen fabrics in China International Fashion Week and Shanghai Fashion Week, and lead the trend through the way of driving the terminal upstream; at the Shanghai Fabric Exhibition, Shanghai Home Textiles Exhibition, through the textiles from linen to home textiles The omnidirectional perspective of the product reveals a full linen lifestyle.
The birth of brand influence is also the sublimation of multi-faceted resources. At the just-concluded 2017/18 autumn and winter "Birds and Flowers Collection" conference, based on the advantages of the silk resources of the earthquake Zeze, the company launched a new silk and linen blend fabric with brand personality and cultural characteristics, and the green comfort and silk of linen. The tradition of nobleness is one. The linen, cotton and linen blended fabrics launched in the same period allow linen to be worn all year round, and green health runs through the concept of life.
Returning the fashionable voice to consumers and terminal brands is another innovation of Xinshen Linen. Immediately after the press conference, at the new application ordering meeting of 4.12-4.22, the “design customization†keyword became the focus of attention. The customer takes the sample, or submits the use of the fabric, style, etc., and the on-site creator makes a personal customization in the shortest time. The birth of the design customization model lies in the new Shenchuang Guest Talent Corps – a powerful team that now includes Xinshen’s internal entrepreneurial staff, university talents, and social entrepreneurs.
The Xinshen Linen Fabric Library and Xinshen Linen Village will continue to expand their brand influence: the fabric library is a spot display area, a future trend forecast area, and a new concept test field linked online and offline; the village has a real industry experience. Functional advantages, including linen innovation research and development, design customization, maker space, cultural tourism experience and so on.
In the massive samples of the Xinshen linen fabric library, look for the most desirable one; accept the customized fabric customization service in Zhongchuang Space; the new influence of Xinshen Flaxu Village to create a domestic linen culture innovation base... You can see that Xinshen Flax is accelerating on the road of branding, and an era of custom linen fabric solutions is opening.
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