Hong Kong underwear brand An Lifang's Comfit settled in Shanghai, Paris Spring
Recently, Hong Kong underwear brand An Lifang Group's maintenance underwear brand Comfit opened in Shanghai in the spring of the five corners of Paris. The brand products mostly use green and healthy fabrics, mainly for underwear products with functions of health, shaping, body, health, exercise and pregnancy.
In addition to Comfit, Embry has six brands of the same name brands such as An Lifang, Fendi Shi, E-BRA, An Duo, IVU and LIZA CHENG. Among them, the flagship brand An Lifang is still the Group's main source of income, with a turnover of HK$1.03 billion in 2016, which accounted for 46.49% of the total revenue. The second place is Fendi Shi, with a turnover of 594 million Hong Kong dollars, down 18.41% from the previous year and accounting for 26.79% of total revenue in 2016. COMFIT revenue ranked third, down 2.93% from the previous year to HK$193 million.
At present, Embry's sales points have spread all over the country, covering all major cities such as Beijing, Shanghai, Chongqing, Tianjin, Guangzhou, Hong Kong and Macau. As of December 31, 2016, there were 2,067 retail outlets. Among them, there are 1877 department store counters and 190 retail stores in mainland China, Hong Kong and Macau.
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