MTS Bonwe's wading fashion brand ME&CITY

Mr. Zhou Chengjian, general manager of ME&&CITY brand, and spokesperson Wentworth Miller

Shanghai's new international fashion brand, ME & CITY, held its first branding conference in the Lujiazui Center Green Zone in Shanghai. It also presented a fashion event with publicity at the dawn of the Huangpu River, marking the debut of the brand nationwide.

Subsequently, ME & CITY Grand celebrated the official launch of PARTY, a starry sleepless night kicked off. Mr. Zhou Chengjian, the general manager of the ME&CITY brand, and a team of international designers headed by designers LUC BUONO and Yin Jianxia came to the scene and attracted the attention of the audience. When the red Hollywood teenagers, "Prison Break" actor Wentworth Miller (WENTWORTH MILLER) and the international supermodel Bruna Tenorio (BRUNA TENORIO) as the brand global image spokesperson, Wentworth-meter rice Le has more control over the jet skis across the lake, which has undoubtedly become the focus of attention. Immediately, Wentworth Miller and Mr. Zhou Chengjian, general manager of the ME&CITY brand, worked together to complete the brand launching ceremony and brought the atmosphere to a climax. In addition, when the red stars Chen Bolin, Zhang Yuqi, and Li Williams were also invited, they witnessed the extraordinary modernity of ME&CITY with hundreds of elites from all walks of life.

Charm Show Sets Trendy City Style

In the evening, as the beautiful lights decorate the fascinating night, the iconic buildings in the city constitute the most disturbing scenery in the night. ME & CITY set up a huge artificial tent in the green land of Lujiazui, Shanghai, so that the show floor relied on the beautiful and gorgeous city background, and the projection device projected the constantly changing city scene onto it, blending in with the modern image.

The show floor shows a fashionable and pleasant modern atmosphere. Through the transparent ceiling, the iconic scenery of the Lujiazui area is clearly visible, and the fashionable men and women living here are fascinated. In the middle of the show, the bright lights of the show projected a unique scene of the international metropolis on the screen of the Quartet. The opening model Bruna Tenorio always showed attractive T station style. The design concept of "Fashion without Borders" promoted by the brand runs through the beginning and end. At the same time, ME&CITY's design style accurately interprets the contemporary urban crowd's fashion appeal. This signifies that ME&CITY will take a new brand attitude that is good at deciphering the urban lifestyle. Into the public life.

ME&CITY manufactures modern shopping space

The ME & CITY flagship store is located at 580 East Nanjing Road, the prosperous shopping district of Shanghai, the capital of fashion in China. It covers an area of ​​3,500 square meters, which is the first retail store of ME & CITY in China. On the same day, Ms. Guo Fang, deputy head of Huangpu District, and Mr. Zhou Chengjian, the general manager of the ME&CITY brand, visited the site and presided over the opening ceremony.

The ME&CITY Nanjing East Road flagship store is built by the world-renowned VUDAFIERI PARTNERS design company. TOD'S, ROGER VIVIER, JIMMY CHOO, GIVETCHHY and EMILIO PUCCI are among the top retail brands in the world's leading fashion brands. They are good at matching the brand's tradition with a modern aesthetic interest in design, creating a modern and humanistic space.

Given that the consumers of the ME&CITY brand are newcomers, workplace upstarts, and urban middle-age people aged 22-35, ME&CITY's designers have perfectly interpreted their qualities with a keen perception. In order to meet the fashion appeal of this community, ME&CITY's design team, led by a distinguished French designer, captured inspiration from the metropolitan scene of the modern era, drawing on international style and mastery of cutting-edge fashion elements to outline a sense of fashion. The rhythmic cosmopolitan way of life, at the same time, creates a fashion language that emphasizes quality, highlights self style, and combines high cost performance. This will undoubtedly bring people unprecedented experience in wearing.

The grand opening of the flagship store also signals that ME&CITY will set off a unique fashion boom across the country. In the brand's development blueprint, ME&CITY plans to open 100 franchised stores of the same scale one after another across the country, which will inevitably lead to more and more consumers.