U.S. big-time manufacturer of Dickies officially landed in China

On November 12, 2008 (Shanghai), Dickies, a big tooling manufacturer from the United States, held a grand branding launch conference at the "2577 Creative Courtyard" in Shanghai today. "Cool Tides" Zhang Zhenyue, famous models Chun Xiao, media and guests nearly 200 People were invited to participate in the event and solemnly declared that Dickies, the originator of work clothes, officially landed in China.

The entire conference site was filled with strong style of work clothes. Follow the Dickies eye-catching logo to enter the venue, you can enjoy the Madonna, Britney and O'Neill favorite and signature Dickies star models, Dickies influence is evident. The design of the historic promenade fully demonstrates the classic achievements of Dickies since its creation in 1922 in Fort Worth, Texas. Dickies has always been known for producing the highest quality tooling. At the end of the 1950s, the pioneers of youth culture began to introduce Dickies styles, which are rich in style and durable, into Europe. Dickies's tooling has been given the meaning of more popular cultures and has become an evergreen uniform. The "American streetwear trend" brought by Dickies is being sought after by countless stars and fashionistas around the world. Dickies has become a lifestyle brand with its durability, comfort and iconic appearance. It has also become a symbol of the American spirit. It is loved and embraced by generations of young people, and has a wide range of recognition around the world.